From 11 September, Waitrose will stock popular frozen products from the renowned Italian brand, Zizzi, marking a significant expansion into UK retail.
- The initial line-up includes Zizzi’s famous pasta meals, Casareccia Pollo Piccante and Chorizo Carbonara, along with their Garlic Bread.
- A promotional launch with a 20% discount is planned across 250 Waitrose locations nationwide.
- Zizzi’s frozen line first appeared in Sainsbury’s in 2020, followed by Tesco in 2022, as part of the brand’s strategic retail growth.
- Harry Heeley, Zizzi’s Managing Director, emphasises the brand’s commitment to restaurant-quality meals, hoping for a strong reception in Waitrose.
From 11 September, Waitrose shoppers will be able to enjoy a selection of Zizzi’s frozen products, as the Italian brand expands its presence in UK supermarkets. This new venture will bring some of Zizzi’s beloved dishes to approximately 250 Waitrose stores across the nation.
The range will feature Zizzi’s well-known pasta dishes, such as Casareccia Pollo Piccante and Chorizo Carbonara, complemented by their popular Garlic Bread. These items will be introduced with a promotional 20% discount to encourage customer trials.
Zizzi first launched its Zizzi at Home frozen collection in Sainsbury’s in 2020, steadily enlarging the selection to include various pasta and side dishes. The rollout into Tesco followed in March 2022, marking a calculated expansion in the retail market.
The brand is not only focusing on increasing availability but also on enhancing their products. Zizzi’s investment into its frozen pasta line aims to improve the balance of sauce and reduce calories and saturated fat, without compromising on quality.
Harry Heeley, managing director at Zizzi Restaurants, stated that British consumers are discerning patrons of Italian cuisine seeking authentic dining experiences at home. ‘Our Zizzi at Home range has thrived due to its quality, taste, and value for money,’ he remarked. He expressed optimism that Waitrose customers will similarly embrace these offerings.
Waitrose’s inclusion of Zizzi’s frozen range promises to delight those seeking high-quality Italian meals at home.
