Asda embarks on a forward-thinking trial of its ‘Food Hub’, offering a diverse range of food-to-go options.
- The initial trial is set to unfold in Leicester and Dagenham stores, introducing barista-style coffee and fresh grab-and-go meals.
- The initiative aims to cater to varying meal times with its adaptable offering of breakfast, lunch, and snacks.
- Should the trial succeed, Asda plans broader implementation to boost store footfall.
- Aesthetic enhancements include modernised stores with tech integration, such as touch screen ordering.
Asda has commenced a food-to-go trial under the banner of ‘Asda Food Hub’. Initially, this trial is taking place in Asda’s Leicester and Dagenham locations. These hubs will feature a concession positioned at the store’s entrance, where customers can enjoy barista-style coffees. They will also offer an array of freshly prepared grab-and-go options, including sandwiches and cakes.
The trial aims to offer food options that evolve throughout the day, providing meal deals tailored for breakfast, lunch, and afternoon snacks. This dynamic approach is designed to enhance customer convenience and satisfaction. The adaptability of the offering is a key aspect This dynamic approach is designed to enhance customer convenience and satisfaction. The adaptability of the offering is a key aspect of the initiative.
Should the trial prove successful, Asda plans to extend the ‘Food Hub’ concept across more stores in the UK, with the objective of driving higher footfall. This strategic move signal’s Asda’s commitment to innovation in its customer service and product offerings.
The ‘Asda Food Hub’ is also receiving aesthetic updates with a modern and welcoming design. The inclusion of touch screen tablets for quick ordering is an integral part of this transformation, aiming to streamline the customer experience.
In conjunction with the ‘Food Hub’, Asda is rejuvenating 10 of its pizza and hot food counters. The countertops at locations including Ipswich, Killingbeck, and Gateshead are among those receiving a facelift, aligning them with the new brand and customer experience promise.
This trial highlights Asda’s continuous investment in innovative solutions to enhance customer choice and satisfaction.
