John Lewis has partnered with The Little Loop to launch a second-hand childrenswear concession at its Oxford Street store.
- This initiative offers pre-owned clothing for children at affordable prices, starting from £5.
- Customers can participate by purchasing pre-loved items or trading their children’s outgrown clothes for store credit.
- The concession is part of a broader sustainability effort by John Lewis to promote eco-friendly shopping habits.
- The partnership extends to luxury reselling with brands like Prada and Louis Vuitton on the John Lewis platform.
John Lewis has collaborated with The Little Loop to create a second-hand childrenswear concession at its prominent Oxford Street location. This venture, situated on the fourth floor within the newly revamped childrenswear department, will operate for 12 months.
This initiative allows customers to purchase second-hand dresses, jumpers, jackets, and t-shirts for children aged up to six, with prices starting as low as £5. Moreover, this service includes an opportunity for parents to acquire a dedicated pouch to send their children’s gently used clothing to The Little Loop, receiving a £5 credit redeemable online.
Danielle Gagola, the innovation lead at John Lewis, expressed enthusiasm about the partnership. She highlighted the potential of resale options to facilitate more sustainable and economical purchasing habits among customers. She noted how quickly children outgrow clothing, resulting in barely worn items languishing in wardrobes. Through The Little Loop, customers can embrace purchasing second-hand clothing while receiving credits for trading in outgrown garments.
Charlotte Morley, the founder of The Little Loop, celebrated the collaboration with John Lewis as a substantial opportunity to bring second-hand shopping to the high street. She pointed out the growing trend of parents using online platforms for buying second-hand clothes but acknowledged the challenges and concerns regarding the quality of items received via post. By establishing a physical presence, they aim to alleviate these concerns and enable more families to enjoy pre-loved clothing.
Since its inception, The Little Loop has facilitated the resale of approximately 10,000 garments, significantly reducing clothing waste, CO2 emissions, and water usage. The John Lewis collaboration is expected to further boost this figure, allowing the sale of an additional 20,000 items. In tandem with this, John Lewis has further committed to its luxury resale efforts by making its pop-up a permanent fixture in the Peter Jones store and introducing high-end handbags for sale on its platform.
This collaboration between John Lewis and The Little Loop marks a significant step towards sustainable retail, offering practical solutions to reduce waste and promote eco-friendly shopping.
