Boots has unveiled a new line of unisex babywear aimed at offering style and comfort for children up to two years old.
- This exclusive line, known as Maybe Baby, is available in 180 Boots stores and online.
- The range features watercolour prints and soft fabrics, designed for easy wear for both babies and parents.
- Mollie King, a well-known broadcaster, leads the marketing campaign as the collection’s ambassador.
- Poeticgem, a notable supplier, collaborates with Boots in crafting this innovative collection.
In a bid to redefine babywear, Boots has collaborated with Poeticgem to introduce the Maybe Baby collection, featuring unisex designs for infants up to two years old. The line is characterised by watercolour prints, soft fabrics, and spacious silhouettes, ensuring comfort and ease for both children and parents.
Launching today, the collection, available in 180 stores nationwide and online, presents an affordable option with prices starting at £6. Mollie King, a respected broadcaster and former member of The Saturdays, endorses this line, marking her debut in the realm of babywear fashion campaigns.
John Carolan, head of Baby at Boots, highlights the thoughtful design approach: “We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off.” This reflects a keen understanding of parental needs in the contemporary fashion landscape.
Anuj Banaik, Managing Director at Poeticgem, elaborates on the collaboration: “Poeticgem is incredibly proud to introduce ‘Maybe Baby’ in partnership with Boots, a name synonymous with trust and quality in the UK. We are thrilled to have Mollie King as the brand ambassador… Our team at Poeticgem has worked diligently with Boots to bring this vision to life.” This partnership underscores a shared commitment to quality and innovative design.
Poeticgem’s extensive experience with top retailers like Asda, Next, and Tesco further enhances the credibility and appeal of the Maybe Baby line. This collaboration with Boots signifies a promising venture in the competitive babywear market.
The Maybe Baby collection embodies a blend of style, comfort, and innovation, poised to become a favourite among parents.
