Fashion rental app By Rotation partners with Airbnb to offer rental credits for wedding guests.
- Customers booking Airbnb in wedding hotspots receive £150 of By Rotation credit for outfits.
- The collaboration also provides an extra £100 Airbnb credit for future bookings.
- CEO Eshita Kabra-Davies cites Airbnb as a key inspiration for By Rotation.
- Partnership aims to blend affordable fashion and community-driven travel for joyous weddings.
Fashion rental app By Rotation has announced a partnership with Airbnb, offering enticing benefits for wedding guests. Those booking an Airbnb stay in popular wedding locales such as the UK, Republic of Ireland, Spain, Italy, France, North America, Greece, or the Caribbean islands are set to receive £150 worth of By Rotation credit. This can be used to rent their ideal outfits for attending weddings, making the occasion more accessible and fashion-forward.
Alongside the fashion credit, guests will also benefit from an additional £100 Airbnb credit, which can be applied towards future accommodations. This dual incentive is designed to enhance the travel experience while providing stylish, sustainable clothing options to wedding attendees.
Eshita Kabra-Davies, the CEO of By Rotation and a recognised name in the fashion industry, highlighted the influence Airbnb has had on their business model. She stated, ‘Airbnb was a huge source of inspiration behind the online fashion marketplace we have created at By Rotation.’ She further acknowledged the importance of stress-free travel during weddings, underscoring the synergy between travel and fashion offered through this collaboration.
Amanda Cupples, Airbnb’s UK and Northern Europe general manager, emphasised the suitability of this partnership by noting how By Rotation’s fashion expertise supports a more sustainable, cost-effective approach for wedding guests to rent their dream outfits.
Combining resources, both enterprises aim to make wedding celebrations less burdensome and more enjoyable by merging the best of travel arrangements and accessible fashion.
This collaboration marks a significant development in blending travel convenience with sustainable fashion for wedding guests.
