Abercrombie & Fitch has unveiled its latest establishment in Spitalfields, east London.
- The new store is located at 2 Horner Square, offering a fresh shopping experience.
- It boasts omnichannel services, including click-and-collect and unique art displays.
- The opening marks the brand’s first venture in the vibrant area of Shoreditch.
- The company has shown strong financial growth, with a rise in both operating income and sales.
The renowned US clothing and lifestyle brand, Abercrombie & Fitch, has opened a new outlet at 2 Horner Square in Spitalfields, east London. This marks the brand’s first presence in the dynamic east London district, known for its vibrant culture and trendy atmosphere.
The Spitalfields store features the brand’s comprehensive women’s and men’s clothing collections in what is described as a “light and bright space”. Additionally, customers can benefit from the store’s advanced omnichannel capabilities, such as the click-and-collect service, which streamlines the shopping experience.
An intriguing feature of the new store is its art installation, showcasing photography from around London. This not only enhances the shopping environment but also connects the brand with the local culture, offering something unique to Abercrombie’s customers.
Further emphasising its investment in the UK market, Abercrombie & Fitch already has a strong presence in London with stores on Carnaby Street, Westfield White City, and Battersea Power Station, as well as in Edinburgh, Ashford, and Manchester.
The company has reported optimistic financial growth, with a 282% increase in operating income to $130 million (£102 million) for the quarter ending 4 May. During the same period, net sales surged by 22% year-on-year to $1 billion (£780 million), marking the highest first-quarter sales in the company’s history.
Scott Clarke-Bryan, managing director of EMEA at Abercrombie & Fitch, expressed enthusiasm about the new location, noting the alignment between Spitalfields Market’s energetic and diverse offerings and the lifestyle of Abercrombie’s customers.
Abercrombie & Fitch’s newest store in Spitalfields underscores its commitment to expanding in vibrant London areas while leveraging strong financial performance to enhance customer experience.
