Tom Goodman has been appointed as the new Chief Digital and Technology Officer at Regatta Group.
- Goodman’s role encompasses leading the digital and customer experience for the organisation.
- He has significant experience from Deloitte, Selfridges, and JD Sports Group.
- He will introduce initiatives to enhance loyalty and omnichannel experiences for Regatta.
- Goodman will become part of the board of directors, contributing at a strategic level.
The appointment of Tom Goodman as the Chief Digital and Technology Officer signifies a strategic advancement for Regatta Group. With his new role, Goodman will spearhead digital innovations, customer engagement, and technology enhancements within the organisation. His responsibilities include implementing digital strategies that will elevate both online and in-store customer experiences, aiming for a seamless omnichannel approach.
Prior to this appointment, Goodman brought with him a wealth of expertise from his time at Deloitte, where he worked in consulting, and held key director roles at prestigious companies like Selfridges and JD Sports Group. These roles have equipped him with a profound understanding of both technology and retail sectors, making him an ideal fit for Regatta’s ambitious goals.
During his tenure as the digital director at Regatta, Goodman successfully managed the re-launch of several websites across the organisation, developed internal teams dedicated to digital marketing and technology, and facilitated collaborations with renowned retail platforms such as Frasers Group, Decathlon, and Marks & Spencer.
One of his initial projects in the new role involves launching a membership scheme designed to enhance customer loyalty and retention. This initiative will be rolled out across both digital and physical retail channels, signifying Regatta’s commitment to providing an integrated customer experience.
Adding further responsibility to his portfolio, Goodman will be joining the Regatta board of directors. This move, endorsed by Keith Black, Chair and CEO of Regatta Ltd, signifies trust in Goodman’s ability to lead innovative projects and contribute to the company’s strategic direction.
Tom Goodman’s appointment marks a significant step towards Regatta’s digital transformation and growth aspirations.
