Danish fashion brand Ganni has recently closed its London office as part of a strategic shift.
- The London office in Islington employed 19 people, with 10 set to continue in various roles after the closure.
- The company aims to consolidate its operations, focusing on Paris as a central hub.
- The closure is part of a broader reorganisation to strengthen Ganni’s presence in key international markets.
- Despite the office closure, Ganni retains its retail presence in the UK, including flagship stores and partnerships with major retailers.
Danish fashion brand Ganni has made a significant strategic decision to close its London office, located in Islington’s De Beauvoir Block, as of 26 July. This move is part of a broader plan to enhance its global platform, focusing on Paris as a key hub.
Ganni’s London office employed 19 individuals. Following the closure, 10 of these staff members will continue their roles, likely relocating to Paris and Copenhagen, where Ganni has established offices. This approach aims to streamline operations while maintaining a strong presence in Europe.
The consolidation of Ganni’s offices aligns with a strategic vision to utilise Paris as a major global platform for the brand. The new CEO, Laura du Rusquec, is based in Paris, and the shift underscores Ganni’s commitment to strengthening its hold in the fashion capitals of the world.
In the UK, Ganni has a robust retail presence with four stores in London and an outlet in Bicester Village. Additionally, its products are stocked in renowned department stores like Harvey Nichols, Harrods, and Selfridges. This continued retail operation ensures Ganni remains well-represented in the UK fashion market, even as it consolidates its office locations.
Previous CEO Andrea Baldo described the move as a necessary step to focus further on Paris. Since then, Andrea Baldo has transitioned to become the CEO of Mulberry, signalling further changes in leadership strategies at Ganni.
Ganni’s strategic consolidation reflects its commitment to enhancing its global footprint while maintaining its UK retail operations.
