Following the acquisition by DK Company, Wood Wood announces management changes.
- Wood Wood was acquired by DK Company in April 2024 due to previous financial difficulties.
- Co-founder Brian SS Jensen steps into the role of creative director under the new ownership.
- New brand director Morten Dybdahl takes charge to guide Wood Wood’s future.
- Gitte Wetter, joining from Samsøe Samsøe, will lead design efforts alongside Jensen.
In April 2024, Danish fashion brand Wood Wood experienced a significant transition as it was acquired by Danish conglomerate DK Company. Previously, the brand had struggled with insolvency in 2023, which led to the closure of its stores in London and Berlin. This acquisition marks a new chapter for Wood Wood as it seeks to regain stability and growth under new management.
Brian SS Jensen, one of the co-founders of Wood Wood and a graduate of the Royal Danish Academy, assumes the critical role of creative director. Jensen expressed his appreciation for the continued opportunity to lead the brand creatively and highlighted the necessity of returning to a simpler, more honest version of Wood Wood. He emphasised the importance of creating collections that respect the brand’s heritage while propelling it forward.
The management reshuffle introduces Morten Dybdahl as the new brand director. Dybdahl, who also manages DK Company’s menswear label Matinique, is tasked with guiding Wood Wood towards a rejuvenated brand identity and market presence. His dual role is indicative of DK Company’s strategic approach to leverage existing expertise within its portfolio to enhance Wood Wood’s trajectory.
Gitte Wetter, previously affiliated with Samsøe Samsøe as a menswear designer, steps into the position of head of design. Working closely with Jensen, Wetter’s move is pivotal as it aligns with the brand’s vision to merge historical insight with contemporary fashion demands. Her experience is expected to contribute significantly to the brand’s design ethos as they collaborate on future collections.
This series of appointments underscores Wood Wood’s commitment to revitalising its brand. With the backing of DK Company, the focus is on sustaining its legacy while innovating for future growth.
The strategic management changes aim to revitalise Wood Wood, aligning its storied past with an innovative future under new ownership.
