Damart, a Yorkshire fashion retailer, is embarking on a mission to change perceptions with its latest national television and digital campaign.Research revealed that women aged 60-75 felt overlooked in the fashion industry, prompting Damart’s initiative.The campaign aims to empower women by offering inclusive fashion that caters to all shapes and sizes.Collaborations with agencies such as 26PMX, EssenceMediacom, and Sharp ensure a comprehensive outreach.The campaign marks Damart’s return to TV advertising, aiming to engage a broader audience across multiple platforms.Damart, a well-known fashion retailer based in Yorkshire, has launched a national television and digital campaign to change perceived notions about its…
Author: Dave Antrobus
QVC UK has embarked on its first radio sponsorship to enhance its brand visibility.The collaboration with Bauer Media targets Gen X women through Magic Radio and Greatest Hits Radio.Scheduled promotions will feature on weekday and Saturday afternoons with popular presenters.QVC aims to establish itself as the premier destination for Christmas shopping through integrated campaigns.This strategic move utilises first-party data to target audiences across various channels.QVC UK, a prominent multichannel retailer, has initiated its first foray into radio sponsorship to bolster its brand presence in the competitive retail market. This strategic collaboration with Bauer Media is designed to resonate particularly with…
Amid strategic investment in price reductions, Ikea UK’s sales experienced a decline.Overall sales fell by 6.8% to £2.3bn during the last financial year.Significant price cuts were implemented across 33% of the product range, averaging a 20% reduction.Lower service costs, including affordable delivery options, complemented product price drops.Despite the decline, online sales surged, comprising 41.7% of total UK sales.Amid strategic investment in price reductions, Ikea UK’s sales experienced a decline. The renowned homewares retailer made a considered decision to place affordability at the forefront, even as this resulted in a 6.8% drop in sales, reducing revenue to £2.3 billion over the…
Fenwick celebrates the unveiling of the largest beauty hall in the UK outside London. The new beauty space in Newcastle spans 26,000 sq ft and offers 163 brands.This expansive beauty hall includes two new atriums, impressive facade windows, and over 1,600 sq ft of terrazzo flooring.It boasts a 50-foot fragrance bar and 23 new beauty counters, housing celebrated brands like Hourglass and Charlotte Tilbury.Five beauty treatment rooms offer a wide range of services, from manicures to facials and makeup appointments.The launch is part of Fenwick’s ‘Beauty with Bite’ campaign, in collaboration with The Stack World.Fenwick, a renowned department store, has…
Fenwick’s Newcastle flagship has reopened its beauty hall, offering an enhanced shopping experience.The beauty hall spans 26,000 sq ft, featuring expansive atriums and a striking facade.An impressive 50-ft fragrance bar and terrazzo flooring are among the new design highlights.Shoppers have access to 163 beauty brands, including 23 new counters and a unique fragrance concept.This transformation positions Fenwick as hosting the largest beauty hall in the UK outside London.The newly refurbished beauty hall at Fenwick’s Newcastle flagship store offers a fresh and expansive shopping experience. The department now stretches over 26,000 square feet, featuring two newly enlarged atriums that illuminate the…
Serotonin has been appointed as the digital marketing agency for Bella Italia, embarking on a national brand campaign.The campaign, titled ‘Feel Bella’, aims to enhance Bella Italia’s brand awareness through innovative digital and outdoor strategies.The partnership has already achieved over 2 million impressions and significant engagement across social media platforms.Out-of-home advertising in strategic locations has further boosted the campaign’s reach, achieving over 8.5 million impressions.Both parties express enthusiasm for the creative and strategic synergies they have developed.Serotonin has been appointed as the digital marketing agency for Bella Italia, focusing on the rollout of their new national campaign named ‘Feel Bella’.…
White Stuff is set to launch its inaugural airport store in London Gatwick’s North Terminal this November, marking an exciting expansion in the UK.The 1,044 sq ft location will provide men’s and women’s clothing collections, featuring a mobile payment system.This store opening is part of a broader strategy, highlighting significant growth with eight new openings or relocations in 2024.Tracey Verghese of White Stuff emphasises the milestone’s importance for reaching more customers with unique designs.Gatwick’s multi-million-pound redevelopment enhances the appeal, making it a prime location for White Stuff’s innovative retail experience.White Stuff, a well-known retailer for women’s, men’s, and children’s clothing,…
Fast Retailing, owner of Uniqlo, reports impressive profit and sales growth.Pre-tax profits increased by 27% to £2.86 billion this year.Sales saw a 12% rise, reaching £15.9 billion in total revenue.A strong international performance, notably in the US and Europe, contributed to a 19% growth.Successful social media campaigns boosted their product visibility and sales.Fast Retailing, the parent company of Uniqlo, has announced a substantial increase in its financial performance. The company reported that pre-tax profits surged by 27% to £2.86 billion for the period, reflecting a significant improvement from the previous year’s figures.The retail giant also experienced a 12% rise in…
Barclays urges the UK government to offer tax incentives for homeowners looking to downsize, aiming to address the housing crisis by freeing up 3.8 million homes.The bank recommends that downsizers be allowed to offset moving costs against their stamp duty bill to encourage relocation.Barclays stresses the need for a comprehensive strategy to tackle housing market challenges, including simplifying the moving process and increasing retirement housing construction.Critics argue that such tax breaks may disproportionately benefit wealthier homeowners rather than first-time buyers or families in need.Despite the potential benefits, there is concern about the fairness of incentivising a generation that has gained…
The renowned grocery chain is set to enhance its in-store bakery sections through the introduction of more than 30 new items spanning bread, savoury snacks, and patisserie.This expansion marks a significant refresh, covering over a third of the store’s bakery and savoury snack selections. In particular, 15 innovative products are being debuted, offering unique flavour profiles such as Cheese and Onion Tear & Share Bread and Jalapeno & Cheddar Breadstick.In the patisserie section, 14 new sweet indulgences are being introduced. These include a variety of cakes, tarts, and buns enriched with seasonal flavours like cinnamon and tiramisu. Moreover, the launch…