Purple Story partners with Roland Dransfield to boost its profile in Greater Manchester.The collaboration focuses on growth and overcoming cultural barriers in business.Purple Story, a consultancy, aims to leverage Dransfield’s 28 years in PR and marketing.Key clients of Purple Story include JW Lees, Flight Club, and Bella Italia.Roland Dransfield views the partnership as transformative for HR and hospitality sectors.Purple Story, a consultancy specialising in people management and performance, has engaged the services of Roland Dransfield to enhance its regional presence in Greater Manchester. The decision marks a strategic shift for Purple Story, which has mainly operated on a national level,…
Author: Dave Antrobus
Fantastic Media has successfully acquired a notable five-figure account with Trojan, a reputed UK bath manufacturer.The contract involves a comprehensive marketing brief that includes website development and brand repositioning.Trojan entrusted Fantastic Media after a competitive three-way pitch process, emphasising strategic brand understanding.The collaboration aims to elevate Trojan’s market presence and expand its reach into new territories.Key representatives from both organisations express enthusiasm for the impact this partnership will foster.Fantastic Media has achieved a significant milestone by securing a valuable five-figure contract with Trojan, a prominent UK-based bath manufacturer. This agreement encompasses a full-service marketing brief that requires the development of…
Tony Foggett co-founded and led EM Code through significant transformations over 25 years.Foggett’s departure is unexpected and marks the end of an era for the agency.The agency experienced significant growth and strategic changes under his leadership.Foggett’s decision is driven by a desire to explore new opportunities.The transition will see Louis Georgiou continue to steer the agency’s future.Tony Foggett, a founding partner of the digital and creative agency EM Code, has decided to step down after an influential and lengthy tenure of 25 years. Foggett co-founded the Manchester-based agency in 1999, together with Louis Georgiou and Wini Tse. His departure is…
Tesco is planning to enhance its retail media strategy with location-based advertising.Customers using Tesco’s self-scanning devices will see brand adverts as they shop.This new feature, called ‘in-store Scan as you Shop geo-targeting,’ is part of a wider media strategy.Additional advertising options include video ads and store wrap installations.These changes were announced at a recent supplier event in London.Tesco is poised to revolutionise in-store shopping by integrating location-based advertising into its supermarkets. Utilising their self-scanning devices, customers will now encounter tailored adverts as they move through different sections of the store. This innovative approach ensures that promotional messages are relevant and…
In an unprecedented move to combat dairy poverty, a pioneering milk ATM has been introduced in North London as part of a collaboration designed to enhance the accessibility of fresh dairy products.An initiative has been unveiled involving the launch of the UK’s first free milk ATM, aiming to address the issue of dairy poverty. This innovative pop-up project is a result of collaboration focused on providing greater access to nutritious dairy.Known as ‘The Milk Bank ATM’, this machine, prominently situated in North London, allows passers-by to obtain fresh milk with the simple push of a button. By offering this service,…
Zalando upgrades its financial forecast due to soaring profits driven by strong consumer demand.The online retailer’s EBIT saw a significant increase from £19m to £78m in the third quarter.Active customer base expanded beyond 50 million, enhancing Zalando’s market reach.Revenue rose by 5% with gross merchandise volume up by 7.8%.Strategic initiatives focus on quality, lifestyle expansion, and B2B capabilities.Zalando has revised its financial forecast for the year following impressive profits driven by robust consumer demand. The company reported a remarkable increase in adjusted earnings before interest and taxes (EBIT), climbing from £19 million to £78 million. This substantial growth is reflective…
Hillarys has set its sights on enhancing its online visibility by partnering with a new digital agency.The collaboration with Digitaloft aims to bolster Hillarys’ digital PR, SEO, and content strategy.Sarah Able of Hillarys highlights the agency’s creative approach as a key factor in their selection.Digitaloft is tasked with accelerating the brand’s organic performance to elevate market presence.Both parties express enthusiasm for the potential transformative effects of this partnership.Hillarys has taken a strategic step to improve its online presence by partnering with Digitaloft, a digital agency known for its creative and effective strategies. This collaboration is focused on leveraging Digitaloft’s expertise…
In a significant initiative addressing children’s dental health, more than 70,000 free dental kits are being distributed to over 1,600 schools across the United Kingdom’s most deprived areas.This initiative comes as a partnership between two prominent organisations, aiming to combat tooth decay, which remains the leading cause of hospital admissions for children aged five to nine. Children in these deprived regions are reportedly 3.5 times more likely to experience tooth extraction due to decay than their counterparts in more affluent areas.The dental kits, which include essentials such as a toothbrush, toothpaste, and a brushing chart, are supplemented with educational materials…
Monzo, a prominent fintech in London, has seen its valuation soar to £4.5 billion following an employee share sale.The firm’s valuation increased by approximately £400 million compared to a previous funding round in May.Key investors such as StepStone Group and GIC contributed to this recent deal, showing continued confidence in Monzo’s growth.Monzo reports rapid expansion, with one in five UK adults and one in sixteen businesses now banking with them.Plans for European expansion via Ireland and continuous growth in the US market were also announced.Monzo, a significant player in the fintech sector, has recently achieved a valuation of £4.5 billion…
River Island faces significant financial challenges following a strategic pivot.The fashion retailer reported a pre-tax loss of £32.2m for the year ending 30 December.Sales dropped by 15% to £701.5m, driven by increased competition and shifting consumer preferences.The company labelled 2023 as a ‘year of reset’, focusing on new concept stores and refreshed product ranges.Investment in technology and store enhancements are being made to respond to market challenges.River Island is undergoing a period of financial difficulty, marked by a pre-tax loss of £32.2 million for the fiscal year concluding on 30 December. This significant downturn is a stark contrast to the…