SocialChain, a prominent social-first agency, has announced the appointment of Caity O’Shaughnessy as Business Director.O’Shaughnessy brings over eight years of experience in digital and social media marketing to SocialChain.She has a track record of managing large-scale international campaigns for well-known brands.Now part of SocialChain’s senior leadership, she will work on strategic business initiatives.Her appointment comes at a significant time to elevate SocialChain’s client offerings.SocialChain, a leading agency rooted in Manchester, has made a strategic addition to its leadership team by appointing Caity O’Shaughnessy as the new Business Director. Her entry into the firm marks a pivotal moment, likely to contribute…
Author: Dave Antrobus
Revolut is introducing a new payment terminal aimed at large businesses and retailers in the UK and Ireland.The timing of the release is strategic, aligning with the upcoming festive season to boost business-to-business services.Revolut Terminal offers integration with the company’s software for advanced analytics and management features.Merchants using the terminal will benefit from competitive fees and the ability to earn loyalty points.Revolut’s aspirations include contesting traditional payment infrastructures and fintech rivals.Fintech leader Revolut is expanding its competitive stance in the payments industry by launching a new product, the Revolut Terminal. This latest addition is aimed at larger businesses and retailers…
TOG24, a Yorkshire-based outdoor clothing retailer, has unveiled its inaugural television advertising campaign to coincide with the launch of their Autumn 24 collection.The advertisement highlights the unpredictable nature of the UK’s weather, showcasing appropriate clothing for varying conditions.Directed by Shaw & Shaw, the campaign features different video lengths and will air on major platforms like Prime, Disney, and Channel 4.This effort is part of TOG24’s strategy to elevate brand awareness and engage with a broader audience.The retailer, with its rich heritage since 1958, aims to strengthen its market position and continue its growth trajectory.TOG24, an outdoor retailer based in Yorkshire,…
As the festive season approaches, shoppers are gearing up earlier than usual, resulting in a significant uptick in online activity and demand for delivery slots. Waitrose experiences a surge in interest for Christmas-related products, with notable increases in online searches and bookings.Waitrose, an established upmarket grocer, reports a remarkable increase in consumer interest as Christmas approaches. Searches for festive items such as gifts and party foods on Waitrose.com have tripled. Moreover, categories like festive confectionery and desserts have seen doubled interest, reinforcing the trend towards early preparations.The grocer’s delivery service is witnessing unprecedented demand, with 70% of delivery slots already…
In a sign of the times, customers are getting a head start on festive preparations, as evident from the increased demand for seasonal groceries and delivery services.Searches for Christmas-related items on Waitrose’s website have tripled, with gifts and party foods taking the lead. Festive treats, including confectionery and desserts, have doubled in interest, indicating that the holiday spirit is already in full swing.In a notable shift from traditional shopping patterns, delivery slots have been rapidly secured by customers eager to ensure they receive festive essentials on time. Approximately 70% of these slots have already been filled, with the service having…
Branded merchandise can significantly enhance employee engagement and morale, offering a simple yet effective approach to improve business performance.Employees who feel satisfied and connected are more likely to contribute passionately to the company’s success, as suggested by studies showing higher profitability in engaged teams.Branded items serve as tangible symbols of inclusion and shared goals, fostering a sense of belonging among employees.Recognising and appreciating employee contributions through branded gifts can maintain motivation and convey that their efforts are valued.Promotional products reinforce company identity and values, reminding employees of the organisation’s mission and goals.Keeping employees motivated and engaged poses a challenge for…
In the rapidly evolving digital landscape, e-commerce is poised to revolutionise retail by 2025.Consumer preferences are increasingly shifting towards online shopping due to its efficiency.To retain competitiveness, businesses must adapt strategies that include efficient fulfilment processes.Personalised shopping experiences are gaining significance as consumers demand tailored offers.Hybrid e-commerce models are emerging, blending online and offline shopping for seamless experiences.In the current digital age, e-commerce is transforming retail, promising significant changes by 2025. As more consumers opt for online shopping, businesses are recognising the need to adapt to remain competitive.Efficiency is key in e-commerce, with consumers valuing fast and reliable services. Optimising…
Origin USA’s shift to Shopify marks a significant transformation in their digital operations.The move from a legacy platform to Shopify was driven by strategic business needs.Key insights from Origin USA’s ecommerce director reveal the motivations behind the switch.A webinar provides detailed discussions on Shopify’s benefits and implementation strategies.Industry leaders offer practical advice on enhancing ecommerce performance and growth.Origin USA’s transition to Shopify represents a pivotal change in their ecommerce approach. The decision to move away from a legacy platform was influenced by the need for more robust and scalable solutions. As the digital landscape evolves, companies are finding it imperative…
In a strategic move to advance its sustainability agenda, Asda has announced the development of two new bio-liquefied natural gas (bio-LNG) refuelling stations. This initiative forms part of the supermarket chain’s broader efforts to decrease carbon emissions across its operations.The company is collaborating with Gasrec, a leading commercial vehicle fuel producer, to establish these new facilities in Warrington and Dartford. This development increases Asda’s network to 13 operational bio-LNG stations, emphasising its commitment to renewable energy sources.Currently, Asda operates a fleet of over 780 vehicles, marking it as the largest operator of LNG-powered trucks in the United Kingdom. John Rogerson,…
Sainsbury’s is enhancing its convenience stores to offer a ‘Next Level’ shopping experience for customers.The improvement programme, initiated last weekend, will span several months focusing on optimising product selection.Evaluating the addition or removal of product lines, especially ‘dine in’ and ‘food-to-go’ options, is key.Sainsbury’s will also target optimal use of space in new and existing stores, including a new location at Edinburgh airport.This move is part of a broader strategy to be the top choice for UK shoppers, expanding space for food in high potential stores.Sainsbury’s has rolled out an ambitious improvement programme to elevate the shopping experience in its…