Author: Sam Allcock

SocialChain has launched a vibrant UK campaign for US potato giant, Lamb Weston.The first UK social campaign for Lamb Weston features “Friesdance (What A Feeling!)”, inspired by the classic Flashdance movie.Shot in 4K on iPhone, the campaign targets millennials with creative content set in a supermarket freezer aisle.SocialChain’s strategy involves engaging the UK audience with a six-week activation across Instagram and Facebook.The campaign marks a bold entry into the competitive UK frozen potato market for Lamb Weston.SocialChain has partnered with US-based potato company Lamb Weston to launch an innovative marketing campaign in the United Kingdom, titled “Friesdance (What A Feeling!)”.…

Crafter’s Companion, founded by Dragon Sara Davies, has launched its reimagined brand identity developed by Finn.The rebranding strategy positions Crafter’s Companion as a central hub for the crafting community, targeting new growth audiences.Finn collaborated closely with Crafter’s Companion, ensuring the brand’s ambitions aligned with the creative strategy.The updated design is rolling out across various platforms including social media, websites, and product packaging.Key figures at Crafter’s Companion express satisfaction with the comprehensive brand repositioning achieved.Crafter’s Companion, a business initiated by the renowned Dragon Sara Davies, has introduced a new brand identity crafted in collaboration with the agency Finn. This new identity…

Savile Row, London’s iconic tailoring street, has experienced a remarkable recovery in 2024.Bespoke suit sales have surged as people return to offices and formal events post-pandemic.Richard Anderson reports a 12% increase in bespoke orders, attributing it to changing work environments.Huntsman & Sons also witnessed a 35% revenue boost compared to 2019, driven by bespoke demand.Craftspeople remain crucial as demand rises, with apprenticeships vital for future growth.Savile Row, London’s renowned fashion district, has seen a substantial resurgence in bespoke suit sales in 2024. This revival marks a significant shift as individuals are increasingly embracing formal wear following the Covid-19 pandemic. Retailers…

Solana (SOL) has had an impressive run with an overall 500% increase over the past year. However, it hasn’t surpassed its record high of $260.Priced at $165.43 recently, Solana shows resilience with a 7% gain in the last week despite market challenges.Solana has recently experienced a downturn in its pricing, notably triggered by the sale of 40,000 SOL by the Pump Fun Fee Account. This transaction, valued at $6.68 million, has intensified market uncertainties about Solana’s future price trajectory. The ongoing sale of Solana’s assets by this platform is exerting downward pressure on the altcoin’s value, raising concerns among traders.The…

A newly launched consortium aims to tackle the digital skills gap in the West Midlands.The West Midlands Digital Skills Consortium includes public and private sector partnerships.Founding members such as TechWM and IBM lead the initiative.The consortium aims to develop a skilled tech workforce to support regional businesses.Educational collaborations will focus on high-demand digital skills.The West Midlands Digital Skills Consortium has been unveiled with the objective of addressing the digital skills shortage in the region’s technology sector. This initiative brings together a coalition of public and private entities, aiming to enhance knowledge and provide support to employers.Key organisations involved in this…

Apple’s stock experienced a rise of 0.3%, reaching an impressive $235.73, driven by analysts’ optimistic predictions about its future.The recent upgrade by Loop Capital to a price target of $300 has reignited interest in Apple, suggesting a further upward trajectory in the tech market.The recent surge in Apple’s stock, albeit modest, indicates a promising trajectory. Analyst firms, notably Loop Capital, have set a new high target, projecting Apple’s stock to hit $300. This ambitious forecast comes in light of Apple’s strategic business moves, boosting investor confidence and hinting at sustained growth in the competitive tech sector.Monday’s trading saw a notable…

A groundbreaking development in personal hygiene has emerged with the introduction of ‘Shift’, the world’s first plastic-free, refillable deodorant.Dawn Creative has spearheaded the branding strategy for this innovative product, emphasising its sustainable and distinctive approach.Shift is designed to disrupt the personal hygiene market with its bold brand identity, moving away from traditional aesthetics.The partnership between Dawn Creative and Shift highlights a commitment to ethical branding and environmentally-friendly products.The unique branding strategy incorporates vibrant imagery that reflects the changing values of sustainability and individuality.In a significant leap for sustainable products, ‘Shift’ introduces the world to its first-ever plastic-free and refillable deodorant.…

AllSaints has announced the appointment of Liam Price as their new Global E-Commerce Director, highlighting changes in their digital strategy.Price joins AllSaints having recently served as Digital Director at FatFace, bringing 17 years of industry experience to his new role.Leaving his position at FatFace last month, Price expressed excitement on LinkedIn about joining the AllSaints and John Varvatos teams.At FatFace, Price played a key role in the transition to Next’s Total Platform following the acquisition of the retailer.The move is part of a broader trend, with former FatFace COO Mark Wright also taking up a new role recently.Liam Price, known…

The BRICS alliance is gearing up for a pivotal 2024 summit, inviting 40 nations to discuss reducing reliance on the US dollar.This strategic gathering marks a significant step forward in the de-dollarization movement, aiming to bolster local economies and promote sustainable financial independence among developing countries.The upcoming 2024 summit sees BRICS expanding its reach, including emerging economies globally in discussions. This outreach is a vital move to incorporate diverse perspectives on de-dollarization.With representatives from 40 countries, spanning from Asia to South America, the summit aims to establish broader cooperation. This inclusive approach seeks to redefine international trade dynamics.At the heart…

Chainlink has taken a significant step forward by unveiling CCIP Private Transactions. This initiative promises enhanced privacy across multiple chains for institutional users.With ANZ Bank pioneering its use, the system is set to redefine blockchain transactions by integrating privacy with regulatory compliance, marking a new chapter in blockchain evolution.How Chainlink’s Private Transactions Are Shaping the Future of BlockchainChainlink has launched the Cross-Chain Interoperability Protocol (CCIP) Private Transactions, bringing a revolutionary approach to blockchain privacy for financial institutions. This innovative solution ensures private transactions can occur across diverse chains while retaining strict regulatory adherence. With ANZ Bank taking the lead as…