Author: Sam Allcock

Big Health UK appoints Evergreen PR to boost Sleepio adoption, a digital insomnia treatment.Insomnia affects one in three people weekly in the UK, impacting mental and physical health.Current access to CBTi, the recommended treatment, is limited due to a therapist shortage.NICE has endorsed Sleepio, citing it as effective and cost-saving for the NHS.Evergreen PR’s campaign aims to reduce dependency on sleeping pills and improve access.Big Health UK has strategically partnered with Evergreen PR to enhance the reach of Sleepio, a digital treatment for insomnia. This initiative focuses on increasing awareness and usage of Sleepio, which provides cognitive behavioural therapy for…

SmoothSale partners with The SEO Works to enhance digital strategies amidst growing competition.SmoothSale, a major player in the UK home-buying market, seeks to streamline and improve its SEO and Digital PR efforts.Increased competition in the digital space prompts SmoothSale to shift focus from paid ads to organic search.The SEO Works conducts a comprehensive audit to identify key areas for SEO enhancement on SmoothSale’s website.Leveraging award-winning techniques, The SEO Works aims to build a robust digital presence for SmoothSale.SmoothSale, a prominent cash house-buying firm in the UK, has enlisted the expertise of The SEO Works to rejuvenate its SEO and Digital…

Liverpool is embracing the festive spirit with a campaign to attract holiday visitors.The ‘Let It Be Liverpool at Christmas’ campaign invites people to explore the city’s cultural and festive offerings.Visitors can anticipate an array of events from dazzling light displays to exciting Christmas markets.Local businesses are central to the campaign, offering unique shopping and dining experiences.The campaign highlights Liverpool’s warm hospitality and rich cultural heritage, making it a top choice for holidaymakers.Liverpool is inviting all to embrace the magic of the season with its ‘Let It Be Liverpool at Christmas’ campaign. This initiative aims to attract both locals and tourists…

Dogecoin has seen a dramatic rise lately, pushing its value up by over 120%. This leap was driven in part by the recent U.S. presidential election results. The broader crypto market has also benefited, reaching a $3 trillion valuation milestone. Investors are buzzing with excitement, yet questions about Dogecoin’s sustainability linger.Recent weeks have shown a remarkable trend, with Dogecoin emerging as a notable player in the crypto market. Its rapid growth has ignited discussions about its future, especially as institutions consider its potential. While enthusiasm is high, so are the risks and uncertainties that come with this volatile digital asset.The…

In the ever-evolving world of digital currencies, discerning investors search for undervalued assets that promise potential growth. By focussing on cryptocurrencies yet to reach their market potential, opportunities arise for substantial long-term gains. This exploration delves into seven digital currencies poised for impressive growth.These emerging cryptocurrencies, all below a $1 billion market capitalization, present ample room for advancement. Each exhibits unique features, contributing to their future potential. From blockchain gaming to financial accessibility, these currencies cater to diverse investment strategies.The Rise of AurealOne (DLUME)AurealOne is making significant strides in blockchain gaming and the metaverse, industries set to grow rapidly. Utilising…

In a strategic move to enhance its yoghurt range, Arla unveils three new products aimed at delivering diversity and health benefits to consumers.Arla, a notable player in the dairy industry, is investing in its yoghurt line-up with the introduction of three innovative products this November. These additions are crafted to meet varied consumer preferences, offering both health benefits and rich taste experiences. One of the highlighted offerings is the LactoFREE natural yoghurt, presented in a 400g variant, which caters to those preferring dairy without the lactose while fortifying their intake with vitamin D.Additionally, Arla expands its Skyr series with the…

Matalan has announced strategic changes in its leadership team with the appointments of James Dorling and Keith Down. This move is aimed at guiding the company through a transformative period.James Dorling, a seasoned executive from Gymshark and Wilko, steps in as the new property director, overseeing Matalan’s vast network of UK stores.Keith Down, with extensive experience at Selfridges and Dunelm, joins as a non-executive director to strengthen Matalan’s governance.These appointments coincide with ongoing leadership changes, including the recent departure of CEO Jo Whitfield.Matalan remains focused on executing a strategic plan with new leadership supporting its future trajectory.Matalan has strategically strengthened…

Matalan has made key additions to its senior team, crucial for advancing its strategic goals.James Dorling joins as Director of Property with a mandate to drive the company’s property strategy.Keith Down steps in as Non-Executive Director, bringing extensive retail and finance expertise.These appointments are seen as pivotal in executing Matalan’s broader transformation strategy.Jo Whitfield, former CEO, departs after contributing significantly to the company’s turnaround.Matalan has announced significant changes to its leadership team as part of its ongoing efforts to advance its strategic objectives. James Dorling has been appointed as Director of Property, a role critical for overseeing the company’s expansive…

Matalan is fortifying its leadership team, marking a significant step in its strategic objectives.James Dorling joins as Director of Property to oversee and optimise the UK store network.Keith Down is appointed to the board as Non-Executive Director and Audit Chair.The appointments aim to enhance Matalan’s transformation strategy.These changes follow Jo Whitfield’s recent departure as CEO.Matalan is taking decisive steps to strengthen its leadership team with the addition of James Dorling and Keith Down. These appointments are aligned with the company’s focus on advancing its strategic plan.James Dorling assumes the role of Director of Property, bringing a wealth of experience in…

Embryo, a digital agency, is welcoming new leadership with two strategic hires, signalling promising future plans.Nick Hussey, former Group MD at Rise at Seven, steps in as Managing Director at Embryo.Helen Booth, with her expertise from Peel Ports Group, joins as Client Director.These hires coincide with Ross Green’s transition to CEO, focusing on expanded strategic goals.Embryo plans further recruitment to bolster their Digital PR and PPC teams.Embryo, a distinguished digital agency, is embarking on a significant phase of growth by bringing aboard two highly regarded industry professionals. Nick Hussey takes on the role of Managing Director, bringing invaluable experience from…