The Prolific North Tech Awards 2024 will be at the Radisson Edwardian Manchester, a site with remarkable historical significance.This prestigious event is set to celebrate innovation in the North’s tech landscape on November 28.The Radisson Edwardian Manchester was constructed on the site of the historic Free Trade Hall.The venue has hosted many iconic events, with its legacy intertwined with the likes of the Hallé Orchestra and Bob Dylan.As the tech sector evolves, the Awards highlight significant contributions from various campaigns, teams, and innovations.This year, the Prolific North Tech Awards will take place at the Radisson Edwardian Manchester, a location notable…
Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned entrepreneur and passionate storyteller with a keen eye for emerging trends and viral phenomena. With over a decade of experience in the business world, Sam has successfully launched several startups that blend innovation with creativity. At 88com.net, he brings his expertise in curating compelling content that captures the zeitgeist of our digital age. When he's not exploring the latest trends, Sam enjoys connecting with his audience and sharing insights that inspire and inform. Join him on a journey through the stories that are shaping our world today!
A significant acquisition by Technology Services Group (TSG) marks a strategic expansion in the education sector.TSG has acquired Aylesbury-based Dayta, enhancing its offerings in the education technology space.The acquisition will integrate Dayta’s staff and expand job opportunities within TSG.TSG aims to leverage Dayta’s strengths to deepen its market presence among schools and multi-academy trusts.TSG CEO, Rory McKeand, expresses enthusiasm for the synergy and future growth potential.In a strategic move, Technology Services Group (TSG), a prominent UK mid-market business tech partner, has completed a substantial acquisition to bolster its position in the educational market. Recognised for its broad range of IT…
Betfred introduces a state-of-the-art studio to elevate its renowned ‘Nifty 50’ numbers game, enhancing the experience with live presenters.The ‘Nifty 50’ game, offering a £5 million jackpot, now operates from a newly designed high-tech studio.Presenters Joshua Littlehales and Grace Constantinou join the team, bringing fresh enthusiasm and expertise.Fred Done, the visionary behind Betfred, expresses his delight in the improved gaming setup.The studio features advanced production elements, showcasing Betfred’s commitment to quality entertainment.Betfred has significantly upgraded its ‘Nifty 50’ numbers game by launching a new, state-of-the-art studio. This initiative marks a major milestone in enhancing the user experience for this exclusive…
The renowned Leeds-based agency, Born Ugly, has partnered with Carlsberg for a significant brand refresh of Somersby, aiming for distinction in a crowded market.This refresh emphasises Somersby’s ‘Refreshingly Optimistic’ ethos and reimagines their iconic tree logo for better recognition.The updated identity enhances brand consistency across major markets, supporting Carlsberg’s growth strategy.Somersby’s new appearance aims to attract consumers by reflecting positivity and shared joy.Key stakeholders, including the creative director, highlight the strategic importance of this brand evolution.Born Ugly, a creative agency based in Leeds, has collaborated with Carlsberg to launch a comprehensive brand refresh for the Somersby cider. This initiative aims…
Channel 4 and Klarna have launched a pioneering advertising campaign during “Married at First Sight UK.”The collaboration connects key TV moments to Klarna’s flexible payment options, enhancing brand visibility.Streamed across Channel 4 platforms, it features the voice of show expert Mel Schilling.The campaign intends to boost consideration for Klarna among the online shopping audience.The initiative reflects how brands can creatively engage with popular culture.Channel 4 has joined forces with Klarna to introduce a unique advertising campaign linked with “Married at First Sight UK.” This initiative seeks to integrate notable moments from the show with Klarna’s flexible payment solutions, including ‘Pay…
Philosophy PR has been appointed by Speedy Freight to handle its PR strategy across the UK and USA.Speedy Freight, a same-day courier service, has expanded rapidly, including new offices in Spain and the USA.The company has launched innovative services like a multi-carrier parcel solution and complete fulfilment offering.Philosophy PR is committed to advancing Speedy Freight’s visibility amidst its ambitious growth plans.Key figures from both companies express enthusiasm for this promising collaboration.Philosophy PR has embarked on a significant new partnership with Speedy Freight, a prominent same-day courier service, to manage its public relations across both the UK and the USA. This…
Principles, a Leeds-based agency, has been named a strategic shopper agency for Philips.The appointment marks a period of significant growth for Principles, following new client acquisitions and senior appointments.Principles will focus on strategic shopper communications across several Philips divisions, aiming for distinct and engaging campaigns.The agency’s task includes planning and executing strategic communications for Philips’ products in women’s beauty, men’s grooming, and oral healthcare.Both agencies express enthusiasm for this partnership, aligned with Philips’ goal to stand out in the market during key trading periods.Leeds brand communications agency, Principles, has achieved a significant milestone by being appointed as a strategic shopper…
BGN, a Manchester-based digital agency, successfully revamped two major projects for Crown Cellars, enhancing their brand visibility within the UK on-trade sector.After a competitive pitch, BGN was tasked with redesigning key brochures to highlight Crown Cellars’ extensive wine offerings and market expertise.The agency also rejuvenated wine labels for three longstanding brand names, aiming to revitalise customer interest.Creative Director David Newton emphasised the introduction of lifestyle imagery and a dynamic approach to their designs.Michael Puckett from CMBC expressed approval, noting the brochures and labels now truly reflect the brand’s essence.Following a three-way pitch, BGN, a Manchester-based design agency, was selected to…
Asda introduces a whimsical Christmas campaign featuring animated gnomes and a celebrated director to bring festive magic to Sheffield.The campaign presents five unique gnome characters who embark on a mission to prepare an Asda store for Christmas amidst a snowstorm.A 90-second advertisement will premiere on ITV, creatively set to the theme of the classic TV show ‘The A-Team’.The campaign includes a variety of promotional efforts across social media, in-store, and large sporting events throughout the year.Customers can purchase the specially created festive gnomes in stores from November 7, alongside a collection of Christmas items.Asda has launched its Christmas campaign early…
The STV Children’s Appeal telefundraiser returns, led by Laura Boyd and Lorraine Kelly.Filming took place at Glasgow Kelvin College’s Springburn Campus, highlighting their community involvement.Key features include various charities such as Leslie Community Pantry and East Lothian Young Carers.Activities involve a unique ‘Appeal Mobile’ challenge completed by Boyd and Sean Batty.A week of programming will conclude with ‘The Game Changers’, presented by Jean Johansson.The STV Children’s Appeal annual telefundraiser is making its return to television screens on 8th November, hosted by Laura Boyd and Lorraine Kelly. This event is set to shine a light on the vital support being extended…