Essity has chosen PR Agency One to spearhead its B2B communications in the UK and Ireland, focusing on enhancing brand presence and market leadership.The Manchester-based agency will work on elevating Essity’s profile across its prominent brands such as TENA, Tork, Cushelle, and Bodyform.Essity’s Communication Director emphasises the importance of this partnership in sharing success stories related to growth, sustainability goals, and investments.PR Agency One aims to secure media opportunities that align with Essity’s corporate values, spotlighting its commitment to personal well-being and sustainability.The collaboration seeks to strengthen Essity’s corporate narrative around tackling societal challenges and enhancing the quality of care…
Author: Sam Allcock
Sam Allcock is a seasoned entrepreneur and passionate storyteller with a keen eye for emerging trends and viral phenomena. With over a decade of experience in the business world, Sam has successfully launched several startups that blend innovation with creativity. At 88com.net, he brings his expertise in curating compelling content that captures the zeitgeist of our digital age. When he's not exploring the latest trends, Sam enjoys connecting with his audience and sharing insights that inspire and inform. Join him on a journey through the stories that are shaping our world today!
KP Snacks has strategically acquired Whole Earth Foods, an established organic nut butter brand, to broaden its portfolio of healthier snacking options.KP Snacks has recently finalised the acquisition of Whole Earth Foods, a noted brand known for its organic nut butters and soft drinks. This move represents a significant expansion in KP Snacks’ range of health-conscious snack offerings. Whole Earth Foods was previously under the ownership of Ecotone for 22 years and has grown its presence across various European markets, including Germany, the Netherlands, France, Spain, and Italy.This acquisition is in line with KP Snacks’ goal to diversify its product…
Despite challenges within its food and beverage solutions sector, Tate & Lyle has managed to achieve a slight profit increase for the first half of the year.In the six months leading up to 30 September 2024, Tate & Lyle reported a 6% rise in EBITDA, amounting to £188 million. Profits from its food and beverage solutions saw a 3% increase, reaching £157 million. However, overall group sales declined by 7%, landing at £775 million, with the food and beverage solutions segment experiencing an 8% drop, now standing at £631 million. This decline was partly mitigated by a strong performance in…
Brewdog has made a significant appointment by bringing Lisa Buckley, a former operations director from Wagamama, into the role of chief retail officer. This decision follows the departure of James Brown as chief executive, highlighting a period of transition for the company.Lisa Buckley is scheduled to commence her new role in January, under the leadership of newly appointed CEO James Arrow. Her extensive background in the hospitality sector, with previous roles including CEO of Leisure TV Rights and senior positions at Wagamama and Côte Brasserie, positions her well for this critical role. Her responsibilities will encompass managing Brewdog’s extensive network…
The Voiceover Gallery has unveiled a new initiative aimed at promoting inclusivity and diversity in the voiceover industry.Children aged 5-16 are the focus of this new operation, offering opportunities for a wide range of voices.The initiative arose from a need to cast an autistic child for a popular series character, Bruno in Thomas & Friends.A commitment to representing neurodiverse talent, including those with special educational needs, is central to this mission.All professionals involved in the casting and recording process are thoroughly vetted to ensure a supportive environment.The Voiceover Gallery has recently announced the launch of a new division dedicated to…
Eclipse has introduced a groundbreaking mainnet, merging Ethereum’s robust framework with Solana’s efficiency. This new network offers unmatched speed and reduced transaction costs, marking the first integration of its kind. Developers and users stand to gain significantly from this technological advancement, promising a dynamic future for blockchain applications.A New Era of Blockchain TechnologyEclipse’s mainnet signifies a significant leap forward in blockchain technology by seamlessly integrating Ethereum’s and Solana’s strengths. This fusion provides not only enhanced transaction speeds but also reduced costs, presenting a unique opportunity for developers. This marks the first instance of an Ethereum layer-2 network utilizing the Solana…
In a significant initiative, a leading drinks company has joined forces with a prominent retailer to help combat food poverty by donating fruit and vegetables whenever a specific smoothie is purchased.For every ‘Mango & Passionfruit’ and ‘Strawberry & Banana’ smoothie bought until 19 November, the drinks company will contribute the equivalent cost of a fruit and vegetable portion to the Alexandra Rose Charity. This effort addresses concerning statistics that only one-third of adults and just 12% of 11 to 18-year-olds achieve the advised ‘five a day’ intake.The disparity is more pronounced among lower-income families, where the most deprived fifth of…
Dawn French reprises her role as the beloved festive fairy in the much-anticipated Christmas advertising campaign, bringing her charm and wit once more to the screens.In the newly launched Christmas campaign, Dawn French returns to voice the cherished festive fairy, a character that has captured the audience’s imagination over the years. The campaign kicked off on 4 November with the first advert where French finds herself overwhelmed with the preparations for a neighbourhood Christmas party. As she walks through a snow-laden street, the pressures of the festive season become apparent, leading her to fall back onto her sofa in exasperation,…
On November 7th, BlackRock’s Bitcoin ETF made headlines with an astounding $1.1 billion investment influx on the same day Bitcoin reached an all-time high. This notable financial event has captured the attention of investors and analysts alike.As Bitcoin’s price approached $77,000, BlackRock dominated the market, accounting for the majority of inflows into U.S.-listed Bitcoin ETFs. The leap in Bitcoin’s value and BlackRock’s strategic maneuvers suggest a dynamic interplay influencing future crypto investment trends.BlackRock’s Dominance in the ETF MarketOn the 7th of November, a staggering $1.1 billion was injected into BlackRock’s Bitcoin ETF, known as IBIT, marking an unprecedented move in…
Dawn French returns as the iconic festive fairy in a new Christmas ad series, bringing enchantment to the holiday season.Dawn French, well-known for her comedic charm, reprises her role in the 2024 Christmas campaign, embodying the beloved festive fairy. Known for her delightful voice, French stars both as herself and her magical counterpart in a series of six advertisements.The first of these festive ads was broadcast on 4 November, depicting French navigating a snowy, bustling street. Overwhelmed with preparations for a neighbourhood gathering, she expresses her frustrations, exclaiming, “so much to do” as she collapses onto her sofa. This candid…