Author: Sam Allcock

Donald Trump is projected to return to the presidency following a narrow victory over Kamala Harris, with a pivotal win in Pennsylvania.Key states including North Carolina and Georgia contributed significantly to Trump’s electoral success, placing him close to the 270 electoral votes required.Trump’s campaign, amid legal challenges, capitalised on strong voter support for his economic and immigration policies.The Republican Party is forecasted to gain control of the Senate, further strengthening Trump’s legislative position.Kamala Harris’s focus on reproductive healthcare did not resonate as strongly with voters compared to economic concerns.In a closely contested election, Donald Trump has been projected as the…

ASOS remains hopeful for recovery despite a substantial financial setback.The retailer has halved its inventory since 2022 to enhance profitability.ASOS has pivoted its strategy towards full-price sales to improve margins.Stricter return policies and streamlined marketing efforts show promising outcomes.The company’s balance sheet is bolstered by strategic asset sales and refinancing.ASOS has experienced a notable financial loss of £380 million; nonetheless, the company remains positive about its path to recovery. By reducing its inventory levels by half since 2022, ASOS aims to increase its profitability. The focus has now shifted to full-price sales to boost margins, marking a significant change in…

Last month, Heinz faced significant scrutiny due to a series of marketing errors that resulted in public backlash.Heinz, the well-known producer of baked beans and tomato ketchup, recently encountered public criticism after a series of marketing blunders. The controversy began with adverts perceived as tone-deaf and insensitive. In one instance, a tube advertisement depicted a fatherless black family at a wedding, which was criticised as racially insensitive. Additionally, a character in another campaign was compared to a racist minstrel blackface, leading to further outcry.Compounding these issues, Heinz had to quickly withdraw social media content for its limited edition Secret Sauce…

Aston Barclay appoints IDHL for digital marketing solutions to boost growth.IDHL becomes a strategic partner for Aston Barclay and The Car Buying Group.The collaboration focuses on enhancing digital marketing through paid media and SEO.IDHL aims to improve data strategies to enhance customer experience and efficiency.Strategic alignment aims to increase brand awareness and market share.Aston Barclay, known for its expertise in the used vehicle remarketing industry, has teamed up with IDHL, a leading digital performance agency, to enhance its digital marketing efforts. This partnership focuses on integrating digital marketing strategies across two brands: Aston Barclay and The Car Buying Group. By…

In a noteworthy development, M&S has reported a substantial surge in its profits for the first half of 2024. This increase is largely attributed to the company’s ongoing dedication to food innovation and its focus on establishing itself as the “most trusted retailer.”For the six-month period ending 28 September, M&S saw its profit before tax rise by 17.2%, reaching £407.8 million. The food division, in particular, witnessed impressive growth, with adjusted operating profit increasing by 0.5% to £242.2 million and food sales jumping by 8.1%. This growth is driven by produce, meat, and dairy sectors, alongside a robust innovation programme…

Start Communication has appointed Vicky Daly as its new client services director.Daly brings over two decades of marketing and PR experience to the consultancy.She will manage marketing projects for notable clients, including Manchester Metropolitan University and Greater Manchester Mayor’s Charity.The consultancy connects in-house and agency teams with freelance specialists for tailored marketing solutions.Vicky Daly is set to play a key role in driving the consultancy’s strategic growth.Start Communication, a Manchester-based B2B marketing consultancy, has announced the appointment of Vicky Daly as its new client services director. Daly, who formerly led business marketing at The Growth Company, steps into a role…

The UK government unveils significant funding plans for future-proofing the nation’s economy.Funds from the National Wealth Fund will be directed towards gigafactories, ports, and green hydrogen.Significant investments are announced for the aerospace and automotive industries.The creative sector, including VFX in film and TV, receives tax incentive boosts.A major investment is channelled into enhancing the NHS and expanding broadband coverage.The recent Autumn Budget announcement by Chancellor Rachel Reeves marks a notable pivot towards an expansive investment strategy, aiming to boost the United Kingdom’s technological and creative sectors significantly. The government’s strategy involves capitalising the National Wealth Fund with a focus on…

In the wake of last week’s Budget announcement, uncertainty looms large over the retail sector as business rate reforms remain unclear.M&S chief executive, Stuart Machin, expressed his disappointment following the recent Budget presentation, emphasising the lack of precise guidance regarding the modifications to business rates. The Chancellor’s decision to potentially lower business rates for retail, hospitality, and leisure sectors from 2026/27 was acknowledged, yet Machin noted the absence of actionable details and the postponement of significant reforms. Currently, the retail industry contributes 5% to the economy but bears the burden of 21% of the total rates. “We were hoping for…

Radiocentre announces the return of Tuning In North 2025 in Manchester with Secretary of State for Culture, Media & Sport, The Rt Hon Lisa Nandy MP, as the first confirmed speaker. This event is part of a nationwide series highlighting radio and audio advertising developments.Secretary of State for Culture, Media & Sport, Lisa Nandy, to speak at Tuning In North 2025.Nandy, MP for Wigan since 2010, appointed Secretary of State for DCMS in July 2024.Radiocentre’s event to showcase latest in radio and audio advertising.Free registration available for brands, agencies, and Radiocentre members.Radiocentre has confirmed its return to Manchester for the…

Filtronic is gearing up for more contracts in the space, aerospace, and defence sectors.Advanced discussions are underway for new projects following recent successes.The firm has secured small development wins and anticipates more announcements soon.Investment in technology is driving progress, with significant space market investments.Filtronic continues growth with expanded manufacturing and strategic recruitments.Filtronic is positioning itself to secure additional contracts in the space, aerospace, and defence markets. The company, based in County Durham, is in advanced negotiations and expects to announce new work shortly. Recent successes include smaller development contracts, signalling growth and potential for future expansion.The company’s advancements are supported…