Author: Scott Dylan

People’s Postcode Lottery launches a new campaign featuring Ellie Goulding’s cover of ‘What the World Needs Now’.The campaign aims to thank players for their contributions to charitable causes.A film featuring comedian Tom Allen highlights the impact of players’ contributions.The campaign marks a strategic shift towards emphasising charitable benefits over winners.The multi-platform campaign includes television, online, and geo-targeted components.The People’s Postcode Lottery has unveiled a new campaign accompanied by Ellie Goulding’s rendition of the 1960s classic ‘What the World Needs Now’. This initiative is designed to express gratitude to the lottery players whose participation aids numerous charities.In a creatively engaging film,…

Isuzu has partnered with Cheshire’s 438 Marketing to launch a mental health campaign aimed at raising awareness and inspiring positive discussions.The campaign builds upon Isuzu’s #sidebyside initiative, following success in ITV’s Head First competition with significant airtime funding awarded.The campaign’s core message encourages conversations about mental health, highlighting talking in vehicles as a safe space for meaningful dialogue.Research reveals a substantial gap between the recognition of mental health’s importance and the willingness to openly discuss it.The campaign will span television broadcasts, digital platforms, and social media throughout October.Isuzu UK has collaborated with Cheshire-based 438 Marketing to initiate a campaign focusing…

Barclays has proposed a tax incentive for homeowners considering downsizing, aimed at freeing up millions of homes for larger families and tackling the UK housing crisis.The bank suggests offsetting moving costs against stamp duty to encourage ‘under-occupiers’ to relocate, enhancing market liquidity.Additional measures include simplifying moving processes and increasing retirement housing to further stimulate market activity.Savills report highlights that over-60s own a large share of homes, yet are underrepresented in market transactions, supporting Barclays’ initiative.Critics question the fairness, arguing that benefits might skew towards wealthier, older homeowners, potentially neglecting first-time buyers.Barclays has put forward a proposal urging the UK government…

Tesco marks a significant shift in its product offerings by introducing a non-alcoholic beer in its ‘Finest Dine In for Two’ selection, aligning with the growing consumer interest in non- and low-alcohol beverages. This novel inclusion is facilitated by a collaboration with Lucky Saint, presenting its alcohol-free lager for the first time to Tesco’s discerning customers.Tesco’s decision to diversify its ‘Finest Dine In for Two’ menu with an alcohol-free beer option underscores a broader trend in consumer preferences towards healthier lifestyle choices. The supermarket has responded to the escalating demand for no and low-alcohol drinks, a segment that saw remarkable…

One Stop has undertaken a significant revamp of its grocery offerings.New lines across biscuits, cereals, and beverages aim to meet health-conscious needs.Introduction of trendy products targets younger, trend-aware consumers.Enhanced cereal displays facilitate easier customer navigation.Ongoing product range upgrades reflect commitment to innovation.One Stop, a renowned convenience retailer, has dramatically updated its grocery range, focusing on biscuits, cereals, and beverages. This strategic move aligns with the increasing demand for healthier options among customers. Henry Maulik, the head of products, noted the importance of adapting to consumer needs as health consciousness rises.The revamp includes the introduction of new and exciting products such…

Anticipating the busy festive season, Aldi plans to significantly expand its workforce.Aldi aims to employ 3,500 extra workers for various in-store roles to handle Christmas demand.The retailer offers competitive wages, starting at £12.40 per hour nationwide.Aldi’s recruitment aligns with its strategy to open 17 more stores, targeting 1,500 in total in the UK.This initiative reflects Aldi’s commitment to high-quality, accessible shopping experiences.In preparation for the bustling festive period, Aldi has announced its intention to recruit an additional 3,500 store workers. This move is part of the company’s broader strategy to ensure efficiency and excellent customer service during one of the…

Aldi is gearing up for the Christmas season by hiring 3,500 additional store workers to handle the holiday rush.The recruitment includes permanent positions such as store assistants, managers, and cleaners.National starting pay for store assistants is £12.40 an hour, with higher rates within the M25 area.The initiative is part of Aldi’s strategy to open 17 new stores by year-end, aiming for 1,500 UK locations.Aldi joins other major supermarkets in ramping up staff numbers for the festive season, emulating Sainsbury’s and Morrisons.Aldi is strategically preparing for the Christmas rush by hiring 3,500 extra store workers, reinforcing its workforce to meet increased…

The Institute for Fiscal Studies (IFS) has highlighted a pressing concern for Rachel Reeves, forecasting a need for substantial tax increases in the upcoming budget to avoid austerity measures.A £25 billion tax hike is deemed necessary to ensure the continuation of promised public spending and to prevent budget cuts.Reeves is considering options like increasing employer national insurance contributions and introducing new taxes on private school fees and the oil and gas sector.The IFS predicts that even with these measures, an additional £16 billion in tax increases would be required to align departmental budgets with national income growth.Significant fiscal adjustments are…

A new 44-storey skyscraper with 364 apartments is planned next to Deansgate Train Station in Manchester.The proposed building would enhance the city’s skyline, subject to approval from Manchester City Council next year.Daniel Roberts, Development Director at Glenbrook, emphasised the project’s sustainable location and cultural proximity.Tony O’Brien from Sheppard Robson highlighted the design’s interaction with the local environment.This development follows recent city council approvals for other major structures.Plans have emerged for a new skyscraper in Manchester city centre, earmarked for land adjacent to Deansgate Train Station at Whitworth Street West. The 44-storey building aims to add 364 apartments to the area,…

N Brown Group’s latest financial results reveal a paradox of increased profits despite declining revenue.The company’s revenue fell by 6.7% to £277.2 million during the first half of the year.Despite the revenue drop, adjusted EBITDA rose by 7.4% to £18.8 million.New initiatives, including a mobile-first website and improved product management system, are underway.Encouraging signs point towards potential revenue recovery supported by strategic marketing enhancements.The recent financial results for N Brown Group paint a complex picture. The Manchester-based ecommerce group disclosed a 6.7% decline in group revenue, falling to £277.2 million for the initial half of the fiscal year. This period…