Author: Scott Dylan

This season, a fresh campaign encourages sports and celebration to go hand in hand. Featuring legendary athletes like Frank Lampard and Lucy Bronze, the ad promises excitement.With a playful start involving a snowman, the advert captures the festive yet sporty spirit.Renowned figures from various sports join in this unique holiday celebration.Sports Direct partners with top brands, highlighting their products in the campaign.The initiative urges people to embrace sports as part of their holiday traditions.Sports Direct has unveiled its 2024 Christmas advert, titled ‘new traditions start here’. The campaign aims to blend the festive spirit with an active lifestyle, featuring some…

Iceland reintroduces its Christmas advert this year, centring on authentic festive experiences.Iceland has unveiled its Christmas campaign for the current year, resuming the tradition after foregoing it last year. This decision was influenced by a desire to alleviate the financial burden on customers during a challenging economic climate. This year, however, the advert returns with a renewed focus on what makes Christmas special—genuine moments shared with family and friends.From 16 November, these adverts will be broadcast on television, featuring Iceland’s latest ambassador, Josie Gibson. Known widely for her approachable persona, Gibson showcases four distinct narratives highlighting diverse Christmas experiences. These…

The Gym Kitchen has embarked on a bold venture with the release of its inaugural Christmas advertisement, challenging the established dominance of the UK’s major brands.The ninety-second feature, titled ‘Feel the Festive Magic with Food,’ presents a narrative of Santa Claus grappling with last-minute shopping chaos on Christmas Eve. As calamity follows calamity, a resolution appears in the form of a Christmas sandwich, renewing Santa’s holiday spirit with each bite.This advertisement underscores The Gym Kitchen’s core message of providing nutritious and delightful meals that revitalise, even during the chaos of the festive season. According to Segun Akinwoleola, the brand’s founder,…

The Gym Kitchen has unveiled its inaugural Christmas advertisement, setting its sights on competing with leading UK brands.This week marks the debut of a 90-second festive advert by The Gym Kitchen, a brand known for its healthy meals. Entitled ‘Feel the Festive Magic with Food’, the advert is set to broadcast across all the brand’s channels. It presents a charming narrative featuring Santa Claus on a last-minute Christmas shopping mission. As the tale unfolds, Santa encounters a series of shopping mishaps, only for his festive vitality to be restored upon receiving The Gym Kitchen’s Christmas sandwich from an unexpected ally.Founder…

In recent weeks, multiple significant management changes have taken place within the fashion industry, affecting several well-known brands. Key appointments and resignations have reshaped leadership across the sector, influencing future strategies and growth.Philip Mountford has joined as the chairman of Hush, bringing experience from his previous roles at Hunkemöller and Moss.James Dorling and Keith Down have taken up roles at Matalan, focusing on property and financial strategy respectively.Kate Phelan is now the creative director at Harvey Nichols, enhancing the brand’s luxury appeal.Paul Price, known for his time at Topshop, has become Burberry’s chief product officer, highlighting a strategic move by…

At the recent ‘Growth to Gold’ event in Leeds, agency leaders gathered to discuss strategies for success.The focus was on growth through scaling, talent retention, acquisitions, and strategic investments.Prominent speakers shared their experiences and insights into managing and expanding businesses in a competitive landscape.Key topics included the impact of AI, effective delegation, and the importance of a motivated workforce.Discussions also touched on mergers and acquisitions, market trends, and retaining top talent.Agency leaders came together at the ‘Growth to Gold’ event to explore strategies for scaling and selling in a challenging market. The conference, hosted at KPMG’s office in Leeds, provided…

In a strategic move to strengthen its relationship with members, Co-op has initiated a series of pop-up cafés across major UK cities.These events, set in urban centres such as Edinburgh, Cardiff, and London, serve a dual purpose: to enhance the understanding of cooperative business models among members and to highlight the tangible benefits of membership. By bringing the initiative directly to city centres, Co-op aims to create a more accessible platform for interaction and education about cooperative ownership.This innovative approach follows the launch of Co-op’s ‘Owned by You. Right By You’ campaign, which seeks to illustrate the mutual advantages of…

Christmas is swiftly approaching, prompting UK supermarkets to brace for the festive season amidst economic challenges.As the festive season nears, UK supermarkets are intensely preparing to meet customer demands despite ongoing economic constraints. Notably, many shoppers are taking a proactive approach given the cost-of-living pressures, planning their purchases earlier than usual. Simon Roberts, chief executive of Sainsbury’s, observes that customers are initiating their gift buying and festive food orders well in advance. ‘We’ve got more delivery slots online,’ Roberts states, underlining their readiness to cater to consumer needs through efficient organisation.This proactive consumer behaviour is mirrored by M&S, where chief…

B&M’s recent interim results indicate a positive trajectory as profits rise, aligning with expectations for a successful Golden Quarter.Sales increased by 3.7% reaching £2.6m, largely due to volume growth, pushing UK revenues to £2.1m.Despite external pressures, group EBITDA rose by 2% to £274m, reflecting operational resilience.Although adjusted operating profits dipped slightly by 1.8% to £258m, strategic investments are ongoing.B&M opened 39 new stores, enhancing its market presence and future profit potential.In the latest financial report, B&M European Value Retail has announced a significant boost in profits for the first six months ending 28 September, reflecting a favourable position as the…

B&M European Value Retail reports profit growth and remains confident for the upcoming Golden Quarter.Sales increased by 3.7% to £2.6 million, attributed to volume growth and UK revenue boost.Group EBITDA rose by 2% to £274 million, despite a slight fall in adjusted operating profit due to increased costs.Expansion efforts included 39 new store openings, enhancing B&M’s market presence in the UK and France.Steps to optimise future growth include a new UK imports centre expected to operational by FY26.B&M European Value Retail has announced a positive performance in its interim results, showing resilience and preparation as it heads into the key…