Author: Scott Dylan

John Lewis has launched its anticipated Christmas 2024 advert, focusing on a sister’s mission to discover the ideal present amidst nostalgia.Set to Richard Ashcroft’s ‘Sonnet’, the advert portrays Sally’s whimsical adventure through memories for a last-minute gift.Sally experiences a fantastical journey from the department store into her childhood attic in search of something meaningful for her sister.The advert is part of John Lewis’ Golden Quarter campaign, highlighting its role as a key gifting destination.A nationwide TikTok talent search is announced, giving musicians a chance to feature in the Christmas Day ad broadcast.John Lewis has unveiled its much-awaited Christmas 2024 advert,…

In the ever-competitive arena of UK supermarkets, the annual Christmas advert is a significant highlight. This year, a panel of marketing experts meticulously evaluated adverts from leading chains, aiming to determine which one captures the festive spirit superbly.In a bid to tug at heartstrings, Tesco’s Christmas advert takes a poignant turn, highlighting the emotional complexities that Christmas can evoke, especially after losing a loved one. Marketing expert Katie Drew remarked on the ad’s ability to reflect genuine emotions, putting Tesco in line with brands known for their touching narratives. Other panellists were equally moved, noting the creative continuation of last…

EG Group reports significant profit growth in the third quarter.EBITDA seeing an 8% increase, reaching £235.8 million.Grocery and merchandise gross profit brings in £270.4 million.UK forecourt business sale strengthens financial position.Commitment to debt repayment and financial robustness continues.EG Group has announced a noteworthy rise in profits for the third quarter, spurred by a robust performance in its grocery and merchandise division. This segment has played a pivotal role in the overall financial performance, highlighting the company’s strategic focus on core business strengths.For the three months leading up to 30 September, EG Group’s underlying EBITDA experienced an 8% boost, amounting to…

M&S has significantly broadened its Beauty Takeback Scheme to enhance accessibility for UK customers.This initiative now includes 100 stores, with 60 new locations like Birmingham Bullring, Cardiff, and Inverness.Since its launch in June 2023, the scheme has successfully processed over 1.6 tonnes of beauty packaging.Customers are encouraged to recycle any plastic or aluminium beauty packaging at designated in-store boxes.M&S is committed to contributing to a circular economy through this expansion under its Plan A roadmap.M&S is making substantial strides in its sustainability efforts by expanding its Beauty Takeback Scheme to a total of 100 stores across the UK. With a…

Travel Counsellors is set to host its largest global conference in Manchester, marking a historic moment in the company’s 30-year history.Over 2,100 delegates from around the world, including partners and suppliers, will gather for this significant event.Themed ’30 Beyond’, the conference celebrates past achievements and looks forward to the future of travel.The event will include exclusive sessions featuring high-profile speakers discussing wellbeing and empowerment.An upscale event at Fenix will honour long-serving members of the Travel Counsellors community.Travel Counsellors is preparing to host an unprecedented global conference in Manchester, gathering over 2,100 participants from various parts of the world. This event…

Manchester-based agency MC2 takes on a significant role for Dow Schofield Watts.MC2 will handle external communications for the advisory firm.Dow Schofield Watts pioneers with a unique business model.MC2 chosen through a competitive tender process to enhance brand value.The partnership aims to attract talented clients and professionals.Manchester’s strategic marketing agency, MC2, has been tasked with managing external communications for the advisory firm Dow Schofield Watts. This marks a major development for both entities as they seek to strengthen their influence in the business landscape.Dow Schofield Watts, founded in 2002, is known for its innovative approach within the professional services industry. The…

The Range, owned by CDS Superstores, takes over Homebase, including its brand name, intellectual property, and up to 70 UK stores.Homebase will continue trading online and in stores, later rebranding as The Range.The acquisition aims to preserve up to 1,600 jobs, although the status of another 60 stores remains uncertain.CDS plans to invest further in Homebase, maintaining its expertise and identity while expanding The Range’s reach.This move follows CDS’s acquisition of Wilko, marking a strategic expansion in the retail sector.CDS Superstores, known for owning The Range and Wilko, has completed a deal to acquire the Homebase brand, along with its…

Factory International has joined Morrissey and Noel Gallagher to support the iconic Salford Lads Club.The club, a cornerstone of Manchester community life, faces a funding shortfall threatening closure.Factory International collaborates with various local organisations through its Community Partnerships programme.Efforts include enhancing cultural access and providing crucial backing for community groups.Salford Lads Club receives significant attention as part of these community-driven initiatives.Factory International has partnered with notable figures like Morrissey and Noel Gallagher to aid the Salford Lads Club, a Manchester community symbol threatened by financial issues. The club stands as a vital hub, known for engaging local youth through sports,…

Journey Further introduces groundbreaking updates to its Salient platform, enhancing marketing analytics.The new updates include search excellence to optimise PPC campaigns, offering custom scoring and real-time data monitoring.A location optimiser provides real-time inventory and geo-targeted insights, improving ROI.Trends monitor integrates data from major platforms like Google and TikTok, aiding seasonal strategies.These innovations underscore Journey Further’s commitment to data-driven results and business growth.Journey Further has significantly upgraded its Salient marketing platform, focusing on delivering advanced tools for marketers. The new updates empower users to make informed decisions across multiple marketing channels by enhancing opportunity, audience engagement, relevance, and impact.The addition of…

In a strategic move to bolster the financial security of its workforce, Co-op is significantly broadening its automated savings initiative.The scheme, originally developed in collaboration with Nest Insight, aims to foster financial resilience among Co-op employees by enabling them to save a portion of their wages effortlessly. Colleagues are automatically enrolled in the programme, which allows them to save a default amount each month unless they opt out, thereby creating a financial cushion without requiring additional effort.Employees participating in this initiative have the flexibility to access their savings at any point, free from any penalties or charges. According to Co-op,…