Author: Scott Dylan

Morphy Richards, a leader in home appliances, partners with Social Trinity to enhance its TikTok presence.The partnership aims to attract a digital-first audience through interactive social media campaigns.This collaboration was facilitated by The GO! Network, known for strategic agency connections.The new strategy is expected to increase brand engagement and visibility on TikTok.Success of this partnership could redefine the brand’s digital commerce approach.Morphy Richards, a renowned name in kitchen and home appliances, has taken a strategic step by partnering with Social Trinity to leverage TikTok’s vast audience. This move, facilitated by The GO! Network, focuses on capturing the attention of the…

Remote work remains prevalent in the UK, five years post-pandemic, with 41% of workers still choosing to work from home at least part-time.A significant portion of the workforce, particularly educated professionals and parents, continue to embrace hybrid working arrangements.ONS data highlights a demographic split, with older, highly educated individuals and parents more likely to work from home.While remote work offers personal benefits, companies consider returning to pre-pandemic work setups by 2027.The future of remote work is uncertain, as businesses weigh flexibility against the need for in-person collaboration.According to the latest data from the Office for National Statistics (ONS), 41% of…

Mars, a prominent food and drink manufacturer, has made a significant leadership change by appointing Hans Bakker as the new regional general manager for Europe.Hans Bakker, a seasoned professional with over two decades of experience at Mars, will now lead the Mars Food & Nutrition Europe sector. This division includes well-known brands such as Ben’s Original and Dolmio. Bakker, who has been part of the company’s journey through various sales and marketing roles, most recently served as the vice president of global transformation. In that role, he led transformative initiatives across 30 countries.Bakker expressed his enthusiasm for his new position,…

Mars, the global food and nutrition giant, has announced a major leadership change in its European operations. Hans Bakker, with two decades of experience within Mars, steps into the role of regional general manager for Mars Food & Nutrition Europe.Hans Bakker has been a significant force within Mars for 20 years, having most recently served as the vice president of global transformation since 2021. In this role, he was instrumental in leading initiatives across 30 countries, showcasing his ability to drive large-scale change and innovation. Before this, Bakker advanced through various sales and marketing positions, eventually becoming the general manager…

Asda’s market share in the grocery sector has experienced a decline, while its competitors benefit from increased customer spending.Asda’s share decreased from 13.5% to 12.5%, with sales falling 5.5% over the recent 12 weeks.Tesco and Sainsbury’s have both increased their market dominance through strategic investments in value and product offerings.Tesco’s market share rose to 27.9% with a 4.6% increase in sales, and Sainsbury’s reached 15.5% with a 4.4% sales growth.Asda is investing £13m to boost staff availability during peak shopping periods, as part of its efforts to drive transformation.Asda has seen a notable fall in its market share, dropping from…

Asda faces a significant challenge as its market share in the grocery sector declines, with customers favouring competitors like Tesco and Sainsbury’s.The supermarket giant experienced a market share drop from 13.5% to 12.5%, alongside a sales decrease of 5.5% over 12 weeks ending 3 November.In contrast, Tesco and Sainsbury’s have gained market share and increased sales due to strategic investments in value and product offerings.Asda is investing £13 million in store hours to improve customer service during peak times and is undergoing a leadership transition to drive change.Despite competitive pressures, Aldi remains stable in its market position, achieving modest sales…

Stephensons, a longstanding catering supplies business, is collaborating with PushON to enhance its eCommerce capabilities.The company aims to transition from traditional catalogue sales to a more modern digital approach.This strategic partnership focuses on improving technology integration and customer experience.Brad Duncan emphasises the importance of PushON’s understanding of Stephensons’ legacy and future goals.PushON is committed to developing a robust eCommerce platform that aligns with Stephensons’ dedication to quality and service.Stephensons, a family-operated catering supplies business based in Stockport, is undertaking a significant shift in its sales strategy. By partnering with Manchester’s eCommerce specialist PushON, the company intends to modernise its commercial…

Kerry Group has decided to sell its Irish dairy division, Kerry Dairy Ireland, for £414.6 million (€500 million) to Kerry Co-Operative Creameries. This strategic move is part of a broader transformation towards becoming a global taste and nutrition solutions company.The transaction involves a phased approach where Kerry Co-Op will first acquire 70% of Kerry Dairy Ireland. Subsequently, they will have the option to purchase the remaining 30% over the next few years, eventually gaining complete ownership. This development is expected to streamline Kerry Group’s focus on its core business activities.Kerry Dairy Ireland has been a notable player in the dairy…

Morrisons has commenced a significant investment exceeding £7 million in its Channel Island convenience stores following the acquisition of 36 stores from SandpiperCI.Currently, Morrisons operates 19 Daily stores, with the remainder under brands such as Iceland, Chequers Express, and Le Cocq. In the forthcoming months, this landscape is set to transform as all the stores, except for two Le Cocq sites, receive the Morrisons format. This rebranding effort represents a major shift, with funds directed towards the overall conversion programme and fabric enhancement of the stores.Additionally, as part of a strategic revamp, Morrisons plans to introduce its More loyalty card…

The Leeds Junior Lawyers Division (Leeds JLD) is currently inviting applications for several committee positions.A variety of roles are available, including Publicity Officer and Sponsorship Representative.Applications are due by 12 pm on 22 November 2024, with candidates required to submit a 500-word statement.Voting will occur if multiple candidates apply for the same position, with results announced by early December.Leeds JLD looks forward to welcoming new members to enhance the legal community’s synergy.The Leeds Junior Lawyers Division (Leeds JLD) has launched an initiative to fill various new positions within its committee. This move comes after a successful annual ball event, highlighting…