Author: Scott Dylan

Coca-Cola Europacific Partners has reported a modest increase in its third-quarter sales despite encountering challenges such as fluctuating consumer demand and unpredictable summer weather conditions. This performance highlights the company’s strategic adaptability in a dynamically changing market.Coca-Cola Europacific Partners experienced a 2.4% increase in adjusted comparable sales, reaching £4.50 billion (€5.36 billion) during the 12 weeks ending 27 September 2024. Moreover, the company’s annual sales to date rose by 2.7% to £12.97 billion (€15.45 billion). However, the global volume remained static, while in Europe, it declined by 1.4% to 695 million units. Meanwhile, the year-to-date global volumes slightly increased by…

In a significant move addressing food inequality, Innocent Drinks has formed an alliance with Co-op to donate portions of fruit and vegetables for each smoothie purchased in stores.From now until 19 November, Innocent Drinks commits to donating the cost equivalent of a portion of fruit and vegetables (24p) to the Alexandra Rose Charity. This initiative applies to every ‘Mango & Passionfruit’ and ‘Strawberry & Banana’ smoothie sold in Co-op stores. This comes amid statistics revealing that only one-third of adults and a mere 12% of adolescents achieve the recommended daily intake of fruits and vegetables.The disparity is even more pronounced…

Freedom Fibre forges a partnership with Godel Technologies for digital transformation.The strategic merger with VX UK drives the need for modernising Freedom Fibre’s infrastructure.David Hough emphasises the importance of a collaborative and flexible Manchester-based partner.Godel Technologies’ expertise supports Freedom Fibre’s data-driven business solutions.The merger expands fibre connectivity to over 285,000 premises in North West and Midlands.Freedom Fibre has entered a significant partnership with Godel Technologies to drive its digital transformation. This collaboration stems from a strategic merger with VX UK, highlighting the necessity to modernise and rebuild Freedom Fibre’s systems infrastructure.David Hough, the Network Operations Director at Freedom Fibre, underscored…

Waitrose has released the initial segment of its 2024 Christmas promotional campaign, captivating audiences with a star-studded cast and a festive mystery.The first part of the campaign, named ‘Sweet Suspicion, A Waitrose Mystery,’ premiered on 5th November 2024. This 90-second film is crafted by Saatchi & Saatchi and directed by Lucy Forbes, known for her work on ‘Eric’ and ‘This is Going to Hurt.’ The storyline follows a family’s Christmas preparations, abruptly disrupted by the disappearance of a famous dessert, the No.1 Waitrose Red Velvet Bauble Dessert. Matthew Macfadyen, celebrated for his role in ‘Succession,’ plays the part of an…

Kate MacNevin, previously Global COO at McCann Worldgroup, joins Stein IAS as Global CEO.MacNevin brings over 30 years of industry experience to the Cheshire-based agency.Her role includes serving as Executive Chair of parent company MSQ B2B.MacNevin is attracted by MSQ’s unique client-centric approach and entrepreneurial spirit.The appointment is seen as a significant move for both Stein IAS and the wider MSQ group.Kate MacNevin, who has been a pivotal figure in the advertising industry, is set to join Stein IAS as the new Global CEO. Having previously held the position of Global Chief Operating Officer at McCann Worldgroup, MacNevin brings a…

A new Christmas advertisement promises to captivate audiences with its engaging story and star-studded cast. Debuting on 5 November 2024, the two-part campaign titled ‘Sweet Suspicion, A Waitrose Mystery’ presents a festive ‘whodunnit’ narrative set to keep viewers guessing.The advertisement features an ensemble cast, including notable actors such as Matthew Macfadyen famous for his role in ‘Succession’, Joe Wilkinson from ‘Afterlife’, Rakhee Thakrar of ‘Sex Education’, Sian Clifford from ‘Fleabag’, Dustin Demri-Burns of ‘Slow Horses’, and Eryl Maynard known for ‘Agatha Christie’s Miss Marple’. Directed by Lucy Forbes, known for her work on ‘Eric’ and ‘This is Going to Hurt’,…

Tesco, in collaboration with its milk suppliers Arla and Müller, has initiated a groundbreaking partnership aimed at reducing on-farm emissions.The Future Dairy Partnership is set to be a transformative force in the dairy industry, focusing on sustainability as its core objective. Tesco and its partners are committed to a bold goal of reducing on-farm emissions by an impressive 30% by the year 2030. This ambitious target will involve the active participation of all 400 farmers within Tesco’s Sustainable Dairy Group spread across the United Kingdom.Building on the existing framework of the TSDG, which benefits from the expertise of the Arla…

Tesco has embarked on a pioneering initiative, joining forces with prominent milk suppliers Arla and Müller to establish an ambitious dairy industry partnership aimed at promoting sustainable agricultural practices.The Future Dairy Partnership is a strategic collaboration bringing together key players in the dairy sector to achieve a significant reduction in on-farm emissions. By 2030, the partnership has committed to reducing emissions by 30%, a goal that reflects a strong commitment to environmental stewardship.Central to this initiative are Tesco’s 400 Sustainable Dairy Group (TSDG) farmers across the United Kingdom. These farmers are at the forefront of implementing innovative practices, supported by…

The Budget 2024 unveils £40bn of tax rises, marking a significant change in fiscal policy. Key players in various industries react to the government’s financial plans.The International Monetary Fund has welcomed these ‘sustainable’ tax increases, providing a positive outlook on economic stability.Caroline Norbury OBE highlights the government’s commitment to the cultural sector, with investments in creative industries and regional development.Sam McArthur praises the support for Enterprise Investment Schemes, enhancing opportunities for innovative businesses.Paul Bainsfair expresses concern over the impact of increased Employer National Insurance on the advertising sector.The government’s decision to raise taxes by £40bn, the largest in a generation,…

Recent data highlights significant concerns among UK consumers regarding the hygiene of food deliveries.In the United Kingdom, the rising demand for food deliveries is accompanied by increasing expectations among consumers for improved standards of hygiene and safety. Data from a well-regarded survey conducted by CCS McLays reveals that a substantial 86% of consumers hold food outlets responsible for ensuring that their deliveries arrive securely and without any signs of tampering. This expectation extends to demanding tamper-evident packaging, a standard that nearly half of the respondents wish to see implemented. The implications for retailers of not meeting these expectations can be…