Author: Scott Dylan

In the United Kingdom, the popularity of food delivery services surges as more people opt for convenience; however, this growing trend comes with increasing apprehensions over hygiene standards.Recent research by CCS McLays reveals that 86% of British consumers believe it is the duty of food outlets to ensure that deliveries are both secure and tamper-free. A significant proportion, 49%, expect tamper-evident packaging to be a standard feature in their deliveries. Consumer demands for quality are stringent, with 44% stating they would not reorder from a provider following a single negative experience, a sentiment that intensifies among older demographics.Ian Hall, CEO…

In a significant legal victory, Reckitt Benckiser has seen its shares rise dramatically following a court decision clearing the company of liability in a contentious infant formula lawsuit.Reckitt Benckiser, a leading name in the consumer goods sector, experienced a remarkable 10.5% increase in its share price, reaching £51.70. This surge marks the highest point since March, as reported by Reuters. The company’s financial buoyancy is attributed to a jury ruling that exonerated Reckitt’s subsidiary, Mead Johnson, along with Abbott Laboratories, from responsibility for a severe intestinal condition suffered by a premature infant. The lawsuit had alleged that the companies failed…

Fabric Analytics has been recognised as a Google Analytics Partner, marking a significant achievement.The agency ranks among only 30 in the UK to earn this prestigious status.This partnership enhances Fabric’s role in delivering exceptional data-driven solutions.Clients will benefit from exclusive access to advanced Google Analytics tools and insights.The new recognition aligns with the agency’s commitment to optimising digital strategies for clients.Fabric Analytics has gained recognition as an official Google Analytics Partner, a distinction shared by only 29 other agencies in the United Kingdom. This partnership underscores the agency’s capability in offering advanced Google Analytics 4 (GA4) solutions, which plays a…

Amidst a festive frenzy, a creative advertisement aims to capture the imagination by enlisting a unique squadron of gnomes to ensure a perfect holiday season.The advertisement opens with an intriguing scene: two employees, concerned about preparing their store for Christmas, peer into a heavy snowstorm. As they contemplate their predicament, an unexpected hero emerges. A gnome, seemingly ordinary, is activated by the touch of a button on its nose, glowing green to signal an army of gnomes nationwide to mobilize.These ceramic figures, having grown popular over the years with over 100,000 sold in festive periods alone, become the stars of…

Asda has launched a captivating festive advertisement featuring a team of gnomes, tapping into their popularity among consumers, to ensure a magical transformation of their stores for Christmas.The advertisement begins with two Asda employees facing the dire situation of preparing their store amidst a daunting snowstorm. Their concern is palpable as they ponder the challenge of getting ready for the festive season. However, a simple press on a gnome’s nose illuminates it green, signalling countless gnomes nationwide to come to the rescue, responding to the call from gardens, pubs, and even tower blocks.These ceramic characters, Max, Gnibbles, Gnorma, Gnicky, and…

This year’s Christmas campaign from Morrisons reintroduces the beloved singing oven gloves, delivering a fresh performance for 2024.Morrisons has released its latest Christmas advert, further building on the popularity of last year’s singing oven gloves. Airing during a prime-time slot on ITV’s Coronation Street, the new advert is crafted by the creative team at Leo Burnett and directed by Michael Gracey, known for ‘The Greatest Showman.’ The ad blends whimsical charm with theatrical elements, featuring the oven gloves with distinct voices, animated to sing to the tune of ‘Give a Little Love’ from Bugsy Malone.Filmed at the iconic Abbey Road…

In a strategic move to enhance value for its customers, Sainsbury’s has rolled out its price matching initiative with Aldi across its convenience stores, marking a first for UK grocers.Sainsbury’s has embarked on a significant financial commitment by extending its Aldi Price Match scheme into its local convenience outlets. This initiative represents an investment nearing £1 billion over four years, aimed at providing competitive pricing on everyday essentials.The price adjustments will be implemented in Sainsbury’s Local stores, targeting frequently purchased items such as breakfast, lunch, and dinner staples. Notable products affected include milk, bread, butter, jam, peanut butter, honey, pasta,…

In its inaugural year, Yorkshire-based Another Concept has achieved remarkable strides.The agency has launched a new office in Leeds city centre, enhancing its presence.A revamped website signals a rebrand and renewed focus on client engagement.Staff numbers have increased by 50%, demonstrating significant company growth.Recognition at the 2024 Global Search Awards underscores their sector impact.Another Concept, a performance marketing agency, celebrated its first anniversary with pivotal achievements, marking a notable presence in the industry. Founded by Alex Gregory, Marcus Hearn, Tom Brook, and Rich Hart, the agency was conceived to redefine service quality, and it appears to be fulfilling that mission.The…

Cool Blue, based in Newcastle, sees a 15% fee increase from new North East partnerships.The agency adds Teesworks Limited, Tyneside Cinema, and others to its client list.These new additions enhance Cool Blue’s standing in industrial, retail, and hospitality sectors.Long-standing clients like Harrogate Spring Water and GB Bank expand their collaborations with the agency.The agency continues to excel in regeneration projects and bespoke sectors with its strategic efforts.Cool Blue, a renowned brand and communications agency headquartered in Newcastle, is celebrating a significant 15% increase in its annual fees. This growth comes on the back of a series of high-profile partnerships in…

Tesco has officially finalised the divestiture of its banking operations, marking the beginning of a strategic partnership with Barclays.This exclusive ten-year collaboration will enable consumers to access financial products and services branded under Tesco, combining the supermarket’s extensive brand identity and reach with Barclays’ expertise in financial services. This venture opens up avenues for developing new and innovative banking products under Tesco’s brand, leveraging both entities’ strengths.The High Court of Justice of England and Wales sanctioned Tesco’s banking business transfer scheme on 17 October, leading to the seamless transfer of operations to Barclays from 1 November. Tesco will maintain its…