Aston Barclay appoints IDHL for digital marketing solutions to boost growth.
- IDHL becomes a strategic partner for Aston Barclay and The Car Buying Group.
- The collaboration focuses on enhancing digital marketing through paid media and SEO.
- IDHL aims to improve data strategies to enhance customer experience and efficiency.
- Strategic alignment aims to increase brand awareness and market share.
Aston Barclay, known for its expertise in the used vehicle remarketing industry, has teamed up with IDHL, a leading digital performance agency, to enhance its digital marketing efforts. This partnership focuses on integrating digital marketing strategies across two brands: Aston Barclay and The Car Buying Group. By providing a range of services, including paid media, search engine optimisation (SEO), data management, and creative services, IDHL aims to drive revenue growth for these brands.
IDHL’s involvement marks the beginning of a strategic partnership that signifies a significant shift in Aston Barclay’s approach to digital strategy. By focusing on evolving data strategies, the collaboration aims to improve both customer experience and operational efficiencies. Sharon Palmer, director at IDHL, expressed enthusiasm, stating, ‘We’re thrilled to start working with the team at Aston Barclay. This is a business which has 40 years of remarketing heritage and we look forward to amplifying their digital presence to accelerate their growth.’
The synergy between Aston Barclay and The Car Buying Group is evident as both brands complement each other from operational and commercial perspectives. This alliance will focus on aligning digital strategies to increase brand awareness and market share. The use of data insights and integration plays a crucial role in this, helping to shape the future direction of the business.
IDHL, through its three divisions—Intelligence, Performance, and Web & eCommerce—brings specialist teams to work on accelerating growth for a diverse range of clients, predominantly within luxury and fashion brands, financial services, industrials, and professional services. Their expertise is set to be a vital enabler for Aston Barclay’s growth ambitions.
Sean Russell, chief marketing officer at Aston Barclay, highlighted the significance of this partnership by stating, ‘At Aston Barclay, we aim to be the most trusted vehicle buying and remarketing brand in the UK. We believe that we can provide a compelling alternative in the market by excelling in customer experience across every touchpoint, be it physical or digital. The key to this is delivering products and personalised services that help our vendors and buyers grow their sales and profits.’
This partnership aims to harness digital strategies to secure a competitive edge in the remarketing industry.
