In an effort to capture the essence of bustling kitchens, Kit Studio partners with Square, leveraging their ‘Big in Restaurants’ campaign.
- The campaign is known for its real-life photography showcasing the dynamic energy of restaurants.
- Images from the campaign incorporate social proof, spotlighting London and Manchester sellers.
- Urban environments are enhanced by bold typographic designs aligning with the campaign’s theme.
- Chris Bounds and Neil MacLean highlight the value of showcasing the ‘unsung heroes’ of the restaurant industry.
Kit Studio has partnered with Square, aiming to authentically portray the vibrant life of restaurants through outdoor advertising. By building upon the momentum of the established ‘Big in Restaurants’ initiative, the campaign leverages raw and candid photography to highlight the dynamic energy inherent in real kitchens. Square’s sellers, prominently featured, bring their culinary stories to life on this platform.
The campaign emphasizes authenticity by featuring images of actual Square sellers along with social proof about their experiences. London and Manchester each serve as vivid backdrops, where sellers are highlighted in unique locations specific to each city. A special emphasis is placed on East London, reflecting the authentic urban narrative.
By strategically integrating bold typography with the genuine imagery captured by Exell, the campaign seamlessly blends into its urban surroundings while maintaining a strong visual impact. This approach allows the campaign to adapt fluidly across various mediums including print, digital, and flyposting, effectively reaching diverse audiences.
Chris Bounds of Kit Studio remarks on the genuine feel across London and Manchester, stating that the combination of energy from Exell’s imagery and impactful typography enables the campaign to harmonise with the city environments while capturing attention. Bounds describes the effort as multifaceted, from showcasing multiple sellers to utilising striking fly posters.
Neil MacLean of Square highlights the campaign’s recognition of chefs, restaurant owners, and their teams, who form the backbone of Manchester and London’s unique dining experiences. His focus underscores the importance of showcasing these industry heroes through ‘raw, in-the-moment’ photography, ensuring their stories resonate within the bustling scenes of the restaurant world.
The collaboration between Kit Studio and Square successfully embodies the essence of real restaurant experiences through a distinctive and powerful visual campaign.
