Aviva Studios in Manchester marks its first anniversary with over 700,000 visitors showcasing its transformative impact on the region.
- Recognised globally, the venue has been listed by TIME magazine as a top destination.
- Danny Boyle’s ‘Free Your Mind’ was the pioneering production that opened the venue to the public.
- Significant economic and cultural contributions have been made, offering jobs and training to locals.
- Aviva Studios aims to nurture future talent through its Factory Academy with successful alumni already securing roles.
Aviva Studios has celebrated its first year as a multi-million-pound cultural addition to Manchester, drawing over 700,000 visitors. The remarkable venue has been singled out by TIME magazine as one of the world’s top 100 places to visit, cementing its status as a cultural beacon.
The venue opened with the innovative production ‘Free Your Mind’ directed by Danny Boyle, setting the stage for a dynamic series of performances including Yayoi Kusama’s ‘You Me and the Balloons’ and Janelle Monáe’s residency. Upcoming events will feature Radiohead and Marina Abramovic, promising an ongoing vibrant cultural programme.
Councillor Bev Craig of Manchester City Council praised Aviva Studios, highlighting its role in reshaping the cultural landscape of Manchester and the broader North. The venue has not only become a cultural hub, but also a vital economic driver by supporting job creation and providing extensive training opportunities.
The audience composition reveals that nearly two-thirds are from Greater Manchester, and 81% of visitors from outside the region travelled specifically for Aviva Studios. This inflow underscores the venue’s role in boosting local tourism and economic activity.
The Factory Academy, an integral part of Aviva’s mission, has successfully trained 1,000 residents from Greater Manchester. Of these, 100 alumni have secured positions at the venue, illustrating Aviva’s commitment to fostering local talent and nurturing the future of arts in the region.
John McGrath, Artistic Director & Chief Executive of Factory International, expressed pride in the achievements to date. By offering new possibilities and forming partnerships, the studio has opened new revenue streams and attracted diverse audiences, reinforcing its position as a critical cultural institution.
Additional highlights from the past year include engaging over 13,000 Manchester residents through public events, working with more than 25,000 young people, and supporting over 100 regional artists. Collaborative projects with major brands such as MUBI and adidas further bolster the venue’s influence and reach.
Darren Henley of Arts Council England acknowledged Aviva Studios as a notable investment, expecting sustained artistic excellence, especially with events like the Manchester International Festival on the horizon.
Aviva Studios has clearly established itself as a cultural and economic pillar in Manchester, with a promising future ahead.
