Betfred introduces a state-of-the-art studio to elevate its renowned ‘Nifty 50’ numbers game, enhancing the experience with live presenters.
- The ‘Nifty 50’ game, offering a £5 million jackpot, now operates from a newly designed high-tech studio.
- Presenters Joshua Littlehales and Grace Constantinou join the team, bringing fresh enthusiasm and expertise.
- Fred Done, the visionary behind Betfred, expresses his delight in the improved gaming setup.
- The studio features advanced production elements, showcasing Betfred’s commitment to quality entertainment.
Betfred has significantly upgraded its ‘Nifty 50’ numbers game by launching a new, state-of-the-art studio. This initiative marks a major milestone in enhancing the user experience for this exclusive lottery-style game known for its lucrative £5 million jackpot per draw. The studio, based at Betfred’s headquarters in Birchwood, Warrington, reflects a strategic investment in modernising the company’s offerings and keeping up with the latest technology.
The revamped ‘Nifty 50’ offers five live draws daily, providing participants with multiple chances to win big. With the introduction of two dynamic presenters, Joshua Littlehales and Grace Constantinou, the game aims to connect more personally with its audience. Littlehales, previously associated with Tameside Radio and LADbible, articulates his excitement, stating, “The new studio looks amazing, and I feel impressed each time I step inside.” Constantinou, a media and performance graduate from Salford University, shares her perspective, “I saw the studio when it was dust and walls, and now to see it completed, it’s very impressive.”
Betfred’s chairman, Fred Done, emphasises the brand’s goal of allowing customers to achieve substantial wins with small stakes, supported by the show’s enhanced presentation. His enthusiasm for the project’s outcome is evident as he remarks on the potential it holds for engaging viewers.
The studio’s impressive design and functionality are attributed to Paul Sudlow, a seasoned production designer known for his work on ITV’s Euro 2024 studio in Berlin and the 2023 Rugby Union World Cup. The studio is equipped with cutting-edge screens and lighting by Whitelight and set construction by Monkey Scene, indicating a meticulous approach to creating an immersive viewing environment.
Broadcasting live five times daily, the ‘Nifty 50’ draws can be viewed in Betfred shops, online, and on the @BetfredLotto YouTube channel. This multifaceted accessibility underscores Betfred’s commitment to reaching a broad audience and enhancing their gaming experience.
Betfred’s relaunch of ‘Nifty 50’ in a new studio reflects its dedication to enhancing gaming experiences.
