Black Lab Digital and Imagination have initiated a strategic partnership.
- The partnership aims to bolster Imagination’s digital presence worldwide.
- This collaboration emerged from a tender for website redesign.
- Black Lab will handle digital services, focusing on SEO and content.
- Key figures from both companies express confidence in the collaboration.
Black Lab Digital and Imagination, a leading independent brand experience agency, have joined forces in a strategic partnership. This alliance is set to enhance Imagination’s global digital footprint and reshape its organic search strategies across international markets.
The collaboration’s genesis was unexpected, originating from a simple website redesign tender. However, the partnership soon evolved into a more comprehensive digital transformation initiative. Black Lab demonstrated a keen insight into Imagination’s market challenges, which facilitated this broader strategic engagement aimed at improving Imagination’s digital investment and global reach.
Under this partnership, Black Lab Digital will provide a suite of digital services that include oversight of website migration to maintain and boost SEO value. They will expand the global keyword strategy beyond mere brand terms and those focused solely on the UK. The approach encompasses solution-based content optimisation that aligns with Imagination’s service offerings, and technical SEO implementation and continuous monitoring.
Additionally, the integration of PR activities with organic search strategies will be a focal point to meet evolving digital demands. Ongoing support will also be provided for the content development of individual solution teams, ensuring a coherent and targeted narrative.
James Nash, Global Digital Marketing Manager at Imagination, shared his optimism about the partnership, saying, “After our first meeting with the Black Lab team, I was confident in their ability to guide us through the website relaunch and build on the existing foundations.” Sydney Fisher, Global PR and Marketing Manager at Imagination, echoed this sentiment, acknowledging Black Lab’s adept blending of PR and content with SEO tactics.
James Starkey, a director at Black Lab, highlighted their focus on understanding Imagination’s market. He stressed that their strategy is not solely about keyword density but targeted traffic capture that indicates a strong intent or willingness to engage with the brand.
The partnership is a pivotal moment in Imagination’s journey towards digital transformation, combining Black Lab Digital’s technical prowess with Imagination’s creative strengths to elevate their digital presence globally.
This collaboration marks a promising new chapter in global digital strategy for both organisations.
