Partou, an international childcare provider, partners with Leeds-based Black Lab Digital to revamp its marketing strategies.
- Partou was navigating fragmented marketing efforts and sought a unified digital strategy to enhance its online presence.
- Black Lab’s expertise in local lead generation and transparent communication resonated with Partou’s needs.
- The collaboration focuses on setting clear performance metrics and establishing a cohesive strategy for Partou.
- Initial successes include rapid ad campaign deployment and improved tracking systems, aiming for growth in 2025.
Partou, a prominent provider of international childcare services, has formed a strategic partnership with Black Lab Digital, a digital marketing agency based in Leeds. This collaboration aims to revitalise Partou’s digital marketing approach, unifying previously fragmented efforts to bolster their online presence.
The Dutch-headquartered Partou was facing challenges with disparate marketing activities managed by various suppliers. To address this, they required a partner adept at creating a clear, effective digital marketing strategy that could set measurable performance metrics and respond swiftly to market changes.
Black Lab Digital emerged as the ideal partner due to their proven track record in transparent communication, industry knowledge, and specialisation in local lead generation. Partou was attracted to Black Lab’s ability to quickly establish key performance indicators (KPIs) and adjust strategies in response to industry dynamics.
James Starkey, director at Black Lab, remarked on the dynamic nature of Partou’s business, stating, ‘We realised nothing sits still in Partou’s world. Our plan had to be robust yet flexible, capable of delivering immediate results while laying the groundwork for long-term success.’
Transitioning from multiple suppliers to a centralised digital strategy was a complex task that Black Lab navigated smoothly. They managed platform access, enhanced tracking systems, and ensured the transition was efficient and seamless, minimising disruption to Partou’s operations.
An early challenge arose when Partou’s previous suppliers unexpectedly deactivated their ad campaigns, creating a gap in their digital presence. Black Lab responded swiftly by constructing and launching new campaigns that gained rapid approvals, thereby restoring Partou’s online visibility.
Within just a few months of collaboration, Black Lab has achieved significant milestones for Partou. These include the rapid deployment of new ad initiatives, enhanced clarity on KPIs, and the replacement of a fragmented strategy with a cohesive, data-driven approach. The partnership is focused on fortifying systems and strategies as they look towards potential growth in 2025.
The partnership between Black Lab Digital and Partou is set to innovate and drive forward-thinking digital marketing strategies.
