Bradford Bulls have forged significant new sponsorship partnerships as they prepare for the new Betfred Championship season.
- Aon joins the Bulls as a first-time sponsor, alongside Cedar Court Hotels, for the team’s playing shorts.
- EM Workwear and Embroidery continues its support for the Bulls, now also sponsoring club captain Michael Lawrence for the third year.
- Metalcraft Group’s branding will appear on the Bulls’ replica shirts in the upcoming season.
- These agreements highlight Bradford Bulls’ role as a community cornerstone and reflect mutual values with their partners.
The renowned Bradford Bulls have successfully enlisted several new sponsors ahead of the new Betfred Championship season. Amongst these sponsors, Aon is a new recruit, who will share the spotlight with Cedar Court Hotels on the team’s playing shorts. James Fell, head of office for Aon Leeds South and Harrogate, remarked on this collaboration, expressing excitement about the partnership with an inclusive and community-centric club. He noted, “Making a positive social impact in the communities we serve is very important at Aon, and part of our strategy is aligning with organisations like Bradford Bulls, whose values reflect our own. Colleagues are looking forward to cheering on all the squads next season.”
EM Workwear and Embroidery has reaffirmed its commitment to the Bulls by extending its partnership. This continued support comes with the brand’s name adorning the team’s socks. Furthermore, EM Workwear and Embroidery will handle the intricate task of creating names and numbers for the jerseys, while also sponsoring Michael Lawrence, the club captain, for a third consecutive year.
The Metalcraft Group, a familiar name among Bradford Bulls fans, will feature on the club’s replica shirts. This placement is expected to increase brand visibility and strengthen ties with the fan community during the season.
These sponsorships are more than just financial support; they represent a mutual bond of shared values and community impact. The Bradford Bulls embody these principles, positioning themselves not only as a sports team but as a pivotal member of the community.
Bradford Bulls’ strategic sponsorships not only ensure financial backing but also resonate with the team’s community-focused ethos.
