Recent audience figures reveal significant growth for both Capital Radio and BBC Radio 5 Live, showcasing the increasing popularity of radio.
- Jordan North’s Breakfast Show on Capital has attracted a substantial rise in listeners, signalling the show’s growing appeal.
- Global, the operator of several radio stations, is experiencing its fifth consecutive quarter of audience growth, highlighting its market strength.
- Bauer Media Audio UK maintains its position as a key player, with significant audience increases across its networks.
- BBC Radio 5 Live has reached its highest audience in a decade, aided by comprehensive coverage of major events.
The latest RAJAR figures underscore substantial audience growth for both Capital and BBC Radio 5 Live, signifying a robust resurgence in radio listenership. These developments reflect shifting listener preferences and the enduring relevance of radio broadcasting in the UK.
Jordan North’s new Breakfast Show on Capital has expanded its reach impressively, gaining 151,000 new listeners in the last quarter alone. This increase brings the show’s total audience to 2.96 million, marking it as a formidable presence on the airwaves.
Global, the company behind Capital, Heart, Smooth, Radio X, and Capital XTRA, reported 29.2 million weekly listeners and a total listening time of 281 million hours. With its share at 26.9%, Global celebrates its fifth consecutive quarter of growth. Smart speaker usage plays a significant role, accounting for 17% of total listening, up by 22% year-on-year. Founders expressed their pride and ongoing commitment to integrating technology into their strategy, thereby enhancing listener experiences.
Bauer Media Audio UK, another leading figure in the market, boasts 23.5 million weekly listeners. Its Hits Radio Network achieved a record audience, and Greatest Hits Radio became the most listened-to commercial station. Increased engagement through connected devices and DAB forms a critical part of Bauer’s success strategy.
BBC Radio 5 Live reached its peak audience in a decade, driven by extensive sports and political coverage during its 30th anniversary. The station attracted 6 million listeners, with its sister platform, 5 Sports Extra, also seeing significant growth. The BBC’s focus on delivering comprehensive content has been integral to its success, supported by increased digital platform engagement.
These audience gains demonstrate a vibrant and competitive radio landscape, underscoring the medium’s enduring appeal.
