Spotlight Oral Care appoints Carousel as its PR and influencer agency after a competitive pitch.
- Carousel’s expertise and creativity were pivotal in winning the bid amid significant competition.
- Spotlight aims to enhance its brand presence in the UK through this strategic collaboration.
- Owen Jones emphasises the transformative vision and timing of this appointment for Spotlight.
- Jen Higgins expresses enthusiasm for amplifying Spotlight’s innovative message in the oral care sector.
Spotlight Oral Care has chosen Carousel as its retained agency for public relations and influencer activities after a rigorous competitive pitch. This appointment marks a significant strategic move aimed at enhancing Spotlight’s brand presence within the UK market.
Carousel’s proven experience and creative approach were key factors in their successful bid. Owen Jones, the Digital Marketing Director at Spotlight Oral Care, highlighted the agency’s ability to engage with target audiences across Britain. Jones stated, “Carousel has great experience, along with creativity and ideas that will help to engage our target audiences within the UK.”
The partnership comes at a crucial time for Spotlight Oral Care, aligning with the brand’s ambitious vision. The appointment reflects their confidence in Carousel’s capability to bring this vision to life. Jones added that the agency’s involvement is expected to be pivotal during a transformative period for the brand.
Jen Higgins, the Founder and Joint Managing Director of Carousel, expressed her excitement about the collaboration. She remarked on the innovative nature of Spotlight Oral Care’s products and conveyed her eagerness to help them broaden their message. Higgins said, “The brand is transforming the oral care industry with its innovative, best-in-class products and we’re excited to help them amplify their message and grow their presence in the UK market.”
The strategic partnership between Carousel and Spotlight Oral Care signifies a robust effort to enhance the latter’s brand identity within the UK.
