Chester and Wrexham’s tourism leaders have committed to a collaborative effort to attract more visitors to the region.
- The partnership aims to leverage Wrexham’s “Hollywood football fairytale” alongside Chester’s rich historical offerings.
- Joint marketing projects are in development, focusing on sports-themed experiences and cross-border travel packages.
- An emphasis is placed on the combination of Chester’s and Wrexham’s strong tourism assets, including UNESCO World Heritage Sites.
- Transport links between the cities are set to support and ease visitor access, benefiting local businesses.
Chester and Wrexham have embarked on a new chapter of collaboration aimed at boosting regional tourism. Tourism leaders from both areas have pledged to work together to attract more visitors, building on Wrexham’s increased fame due to its association with a ‘Hollywood football fairytale.’ Chester, with its close proximity and excellent accommodation facilities, complements this narrative by offering a wealth of historical and industrial sites.
The initiative was driven by a meeting organised by Marketing Cheshire and Destination Wrexham, with representation from Visit England and Visit Wales. Colin Potts, Chair of Destination Chester, highlighted that Wrexham’s rising profile presents a prime opportunity for joint marketing ventures. He noted that the area’s history and heritage, combined with the UNESCO World Heritage Sites of Jodrell Bank and Pontcysyllte Aqueduct, provide a compelling reason for tourists to visit.
Attendees of the meeting, which included tourism leaders, hoteliers, and transport providers, explored the potential of creating cross-border travel experiences. These might include sports-themed packages centred around Wrexham’s historic international football stadium and Chester’s ancient racecourse, enhancing the region’s appeal as a destination with diverse offerings.
Joe Bickerton, Destination Manager of Destination Wrexham, commented on the prospects of working with Cheshire tourism partners. He emphasised that collaboration opens new opportunities to support the expanding visitor economy, noting that efficient transport links allow many tourists to experience both cities on one trip. The focus is now on developing joint marketing campaigns and itineraries to bolster the local hospitality sector.
This effort, driven by enthusiasm and a commitment to partnership, is aimed at creating a more resilient and competitive regional destination in the UK, ensuring an array of attractions for every visitor.
The cooperative endeavour between Chester and Wrexham is poised to enhance the regional tourism landscape, promising robust economic benefits.
