Chris Hopper is set to launch Bridge, a bespoke communications consultancy.
- Having spent over a decade at Citypress, Hopper ventures into a new domain.
- Bridge will specialise in corporate communications, B2B PR, and data-driven insights.
- The agency intends to offer guaranteed senior consultancy and audience intelligence.
- Hopper emphasises the need for specialised and data-informed communication strategies.
Chris Hopper, a former director of Citypress, is establishing a new boutique consultancy named Bridge. His departure from Citypress, where he spent over a decade and served six years as a director, marks a new chapter in his career, focusing on providing targeted communications solutions.
Bridge will be based in Manchester and is scheduled to formally launch in January. The agency aims to stand out by delivering senior-level consultancy, directly spearheaded by Hopper, alongside a team of expert associates. This new venture is expected to cater to brands seeking refined and bespoke communication strategies.
A significant aspect of Bridge’s offering is its commitment to using data-driven insights, especially audience intelligence, to inform its strategies. Hopper highlights the inefficacy of traditional agency models for some brands, stating that there is a clear demand for more personalised consultancy in communications.
Hopper’s experience includes leading Citypress’s award-winning research and analytics team, which enhanced client strategies with data-backed insights and primary research. His background also encompasses positions at MC2 and various regional newspapers, adding a breadth of experience to his consultancy.
Bridge’s approach involves utilising specialists in primary research, media intelligence, and political advisory to bolster its services. Hopper assures that all strategies will be rooted in robust data, aiming to help businesses better understand and engage their audiences.
Chris Hopper’s initiative with Bridge highlights a shift towards more specialised and data-centric communication services.
