Continuum Attractions is entering a new chapter with strategic changes at the helm.
- Andrew Pawson takes the role of Acting CEO, succeeding after Juliana Delaney’s longstanding tenure.
- Continuum is focused on expanding its offerings and enhancing guest experiences through innovative technologies.
- Emphasis is placed on leveraging data-driven insights, GenAI, and augmented reality for storytelling.
- The company’s commitment remains towards immersive experiences while honouring traditional storytelling methods.
Continuum Attractions, based in York, is poised for significant developments with Andrew Pawson assuming the position of Acting CEO. This leadership change comes as Juliana Delaney departs after an impactful 16-year leadership tenure. Delaney expressed her intent to explore new ventures, marking a pivotal transition moment for the company.
Pawson, a seasoned executive within Continuum, aims to broaden the company’s portfolio and elevate visitor engagement. His strategic plan includes integrating ‘innovative, data-driven, immersive technologies’ to enrich the guest experience. Pawson stated, ‘We specialise in bringing history to life and curating memorable and enjoyable experiences for our guests.’ His deep-rooted passion for the business aligns with the company’s vision for progressive growth.
Continuum is actively seeking new attractions to revitalise, offering a fresh commercial perspective and harnessing the skills of its talented team. With a reputation for respecting brand heritage, the company assures commercial success in its ventures. The current portfolio features notable attractions such as The Real Mary King’s Close, a top-rated UK visitor attraction, alongside partnerships for the Coronation Street Experience and Emmerdale Village Tour with ITV.
Sue Garland-Worthington, recently appointed chair and former deputy CEO of British Tourism and Visit Britain, underscores the company’s dedication to advancing its narrative techniques. She highlights the strategic incorporation of data-driven insights and GenAI to enhance storytelling, while maintaining a strong focus on human-led narratives. Her insights reflect the company’s strategy to balance modern technological trends with established methods to ensure a lasting impact on visitors.
Delaney, reflecting on her tenure, initiated innovative visitor experiences from her early days managing the Jorvik Viking Centre to overseeing the successful Coronation Street The Tour. Her leadership has left Continuum with a notable £20m turnover and a workforce of nearly 600, setting a strong foundation for future growth.
Continuum Attractions stands ready to leverage cutting-edge technology and strategic leadership for future growth and enhanced visitor experiences.
