Crafter’s Companion, founded by Dragon Sara Davies, has launched its reimagined brand identity developed by Finn.
- The rebranding strategy positions Crafter’s Companion as a central hub for the crafting community, targeting new growth audiences.
- Finn collaborated closely with Crafter’s Companion, ensuring the brand’s ambitions aligned with the creative strategy.
- The updated design is rolling out across various platforms including social media, websites, and product packaging.
- Key figures at Crafter’s Companion express satisfaction with the comprehensive brand repositioning achieved.
Crafter’s Companion, a business initiated by the renowned Dragon Sara Davies, has introduced a new brand identity crafted in collaboration with the agency Finn. This new identity marks a shift towards a more contemporary approach, reflecting the brand’s trajectory beyond the surge in crafting popularity witnessed during lockdown periods.
Engaged by Crafter’s Companion, Finn undertook a thorough review and repositioning of the brand, culminating in the creation of a new identity and comprehensive design system. This initiative aims to appeal to a broader and more diverse audience within the crafting community.
Richard Rawlins, founder of Finn, highlighted the collaborative effort with the client team, stating that their audience research and segmentation uncovered new growth opportunities. He noted the development of a new brand strategy that positions Crafter’s Companion as a pivotal hub for a vast community of crafters.
The new brand design signifies a substantial repositioning for Crafter’s Companion, crafted to resonate with emerging audiences. Finn and Crafter’s Companion’s creative teams worked together through workshops and integrated work streams to establish an entirely new aesthetic that is now being implemented across digital and physical platforms.
David Stern, Executive Chair at Crafter’s Companion, praised Finn’s understanding of the brand’s ambitions and their ability to devise a creative strategy aligned with its growth aspirations. He expressed delight with the results, emphasising Finn’s capacity to collaborate effectively and deliver solutions promptly.
The rebranding of Crafter’s Companion, developed by Finn, sets a new trajectory for the brand, positioning it well for future growth.
