A transformative move sees Datawrkz acquiring a significant stake in Space & Time, marking a pivotal turn in the agency’s growth ambitions.
- The deal will leverage Space & Time’s positioning as a leading growth marketing agency in the UK and Europe.
- This partnership will enhance technological capabilities and broaden market outreach across North America and Europe.
- Leadership changes are on the horizon as Peter Jones and Sandy Gil exit after the acquisition.
- Datawrkz’s CEO, Senthil Govindan, emphasises a shared commitment to client-centric values.
The acquisition of a significant stake in Space & Time by Datawrkz, a global advertising technology company, signals a decisive moment for the independent growth marketing agency. This strategic investment is expected to expand Space & Time’s influence across Europe and North America, aiming to establish itself as the largest growth-focused marketing agency in Europe.
The partnership capitalises on the complementary strengths and geographical reach of both firms. Space & Time is well-established in the UK, whereas Datawrkz operates from the US, India, and Singapore, with its headquarters in Texas. Such synergy offers potential for collaborative opportunities, benefiting clients through enhanced service delivery and efficiency.
Through this deal, Space & Time will gain access to Datawrkz’s advanced programmatic advertising technology, optimising campaign effectiveness for clients. Moreover, it is set to accelerate the development of proprietary products and bolster the agency’s artificial intelligence strategy.
As part of the acquisition, Space & Time’s leadership will undergo changes. Founder and chairman Peter Jones, along with chief operating officer Sandy Gil, will depart the organisation. The agency, however, will continue to be driven by CEO Chris Jones and managing director Heather Connearn, who will remain instrumental in steering the agency’s direction alongside the broader leadership team.
Senthil Govindan, CEO and founder of Datawrkz, stated his satisfaction with the acquisition, highlighting the cultural and strategic alignment between the companies. Govindan will join the board of Space & Time, aiming to further common goals and enhance business operations.
Chris Jones, CEO of Space & Time, expressed enthusiasm for the partnership, noting that the investment will not only bolster client offerings but also safeguard clients’ interests amid rapid technological advancements. This collaboration promises to bring innovative opportunities to clients, underpinning a new chapter for Space & Time.
The acquisition marks a significant milestone, poised to enhance Space & Time’s technological capabilities and geographic reach.
