Democracy wins a significant pitch to represent top gardening brands Flymo and GARDENA.
- The agency is tasked with handling PR, social media, and influencer campaigns starting in 2025.
- Flymo is celebrating its 60th anniversary with Democracy’s support.
- GARDENA and Flymo are subsidiaries of the global Husqvarna Group, known for innovative gardening solutions.
- The partnership aims to enhance the brands’ presence among gardening enthusiasts and new growers.
Democracy, a Manchester-based agency, emerges victorious in a competitive pitch to manage public relations, social media, and influencer activities for renowned gardening brands Flymo and GARDENA. These brands, under the global Husqvarna Group umbrella, sought a fresh and dynamic approach starting in 2025, choosing Democracy to spearhead these efforts.
Democracy’s role includes proactive and reactive public relations for both brands, alongside orchestrating campaigns such as Flymo’s 60th anniversary celebrations. The agency will also drive influencer-led initiatives and create engaging social media content to amplify brand presence.
Flymo, celebrated as the inventor of the hover lawnmower, continues to be a leading name in UK gardening supplies, offering a broad range of mowers and handheld accessories. The brand’s recognition as a UK Superbrand underscores its significance in the market.
GARDENA, established in Germany in 1961, has earned a reputation as Europe’s top brand for high-quality gardening tools and technology. Their product range includes hoses, watering systems, and smart garden technology, cultivating a strong European market presence.
Sarah Bentham, marketing manager at GARDENA, remarked on the promising relationship with Democracy, praising the team’s cohesion and creative strength. ‘From our first meeting, we clicked and were impressed by both the strength and make up of their team as well as the creativity of their ideas,’ she stated.
Jennifer O’Grady, founder of Democracy, expressed enthusiasm for collaborating with esteemed brands like Flymo and GARDENA. She highlighted the team’s expertise and connections in the gardening community, noting the potential to invigorate both brands with enthusiastic gardeners across the UK.
Democracy’s strategic partnership with Flymo and GARDENA is set to elevate both brands in the gardening sector.
