Code Computerlove has rebranded as EM Code, reflecting significant strategic changes.
- The rebrand marks the completion of a seven-year integration with EssenceMediacom North.
- EM Code will enhance its focus on AI, technological innovation, and customer experience.
- Established partnerships with renowned clients like BBC and Bentley continue under the new name.
- The new identity aligns with evolving market demands and technological advancements.
Code Computerlove, a leading digital agency based in Manchester, has undergone a significant transformation by rebranding as EM Code. This change comes after a strategic integration spanning seven years with EssenceMediacom North, part of the global advertising firm WPP. The rebrand not only presents a new name and logo but introduces a fresh strategic approach to meet the demands of an evolving technological landscape.
Founded in 1999, EM Code has a distinguished reputation for delivering award-winning services across web development, brand strategy, and digital innovation. The agency’s expertise has attracted collaborations with top-tier clients, including BBC, Oxfam, Asda, and Bentley, which will continue under the new branding. The transition to EM Code also aligns with the departure of founding partner and CEO Tony Foggett, a move that signifies the company’s readiness to embrace future challenges.
The rebrand signifies more than a change in name. EM Code is committed to advancing its traditional services in web development, design, and branding while expanding its capabilities in artificial intelligence and customer experience. Paul Cooper, Chief Operating Officer for EssenceMediacom North, notes that modern brands face the challenge of managing a complex network of digital touchpoints, with a crucial focus now on retention and brand equity.
Paul Cooper states, ‘The rebrand to EM Code marks a significant milestone in our journey of integration and innovation.’ The integration aims to deliver comprehensive services that cover the entire customer journey, leveraging EM Code’s enhanced capabilities in AI and technological innovation. This is emphasised by the recent consolidation of operations at the WPP Manchester Campus in Spinningfields, enhancing their service offerings beyond media acquisition and activation.
Co-founder Louis Georgiou emphasises, ‘From our early days at the dawn of the dot-com bubble to today, our passion for pushing technological boundaries remains unchanged. The move to EM Code symbolises our continued evolution, aiming to drive greater value for our clients.’ EM Code’s evolution is part of a broader strategy to improve services in web and app product development, customer experience, AI, and tech innovation.
EM Code stands poised to navigate the future landscape with renewed focus and strategic enhancements.
