Journey Further introduces groundbreaking updates to its Salient platform, enhancing marketing analytics.
- The new updates include search excellence to optimise PPC campaigns, offering custom scoring and real-time data monitoring.
- A location optimiser provides real-time inventory and geo-targeted insights, improving ROI.
- Trends monitor integrates data from major platforms like Google and TikTok, aiding seasonal strategies.
- These innovations underscore Journey Further’s commitment to data-driven results and business growth.
Journey Further has significantly upgraded its Salient marketing platform, focusing on delivering advanced tools for marketers. The new updates empower users to make informed decisions across multiple marketing channels by enhancing opportunity, audience engagement, relevance, and impact.
The addition of search excellence is set to transform PPC campaign management. This feature allows marketers to utilise custom scoring to identify growth opportunities more swiftly, access real-time performance data to detect issues before they impact outcomes, and leverage an extensive A/B testing database to share insights within teams. By adhering strictly to best practices, this feature ensures improved transparency and oversight of account quality.
The platform’s location optimiser feature offers enhanced operational capabilities. It utilises real-time inventory management combined with automated bidding processes and geo-targeted insights. These elements are designed to maximise return on investment while supporting data-informed decision-making.
Moreover, the trends monitor integrates data sources from Google and TikTok to identify trending topics and anticipate seasonal demand fluctuations. This allows businesses to strategically target high-demand products, streamline planning processes, and stay ahead of competitors in capturing emerging trends.
Journey Further’s proven data-driven approach has attracted well-known brands, expanding their specialist team and significantly increasing revenue. Their approach has been instrumental in revitalising brands like Sizzler, uncovering new channels for return on investment, especially in digital PR and social media.
With these substantial updates, Journey Further continues to lead in offering innovative solutions for effective marketing and consumer engagement.
