The Social Hub has appointed Trix van der Vleuten as its new CMO, enhancing its leadership team.
- Van der Vleuten brings extensive experience from major global brands to the hospitality sector.
- The new executive team aims to expand The Social Hub’s reach across Europe.
- The brand plans significant growth, aiming to double its existing locations within two years.
- The Social Hub is recognised for its B Corp certification, highlighting its commitment to social change.
The Social Hub, a leader in hybrid hospitality, has appointed Trix van der Vleuten as its new Chief Marketing Officer. She is tasked with leading the revamped marketing and performance team. Van der Vleuten’s previous roles include high-level marketing positions at KFC and Versuni, formerly a Philips company, bringing a wealth of experience in brand transformation.
This strategic appointment is part of a larger effort by The Social Hub to enhance its marketing leadership. Alongside Van der Vleuten, other notable additions to the team include Daniel Hernández Lyon, former Edelman corporate affairs expert; Anne Koning, a past Netflix executive; and Nathalie Wilson, with a background in the travel industry. The team is charged with advancing the brand’s integrated marketing and commercial operations.
Van der Vleuten, based in Amsterdam, expresses her enthusiasm for joining a dynamic team at The Social Hub. She plans to leverage her experience in global marketing strategy by focusing on empathy and collaboration. Her leadership is geared towards translating ambitious goals into reality, with marketing strategies that resonate culturally and meet global trends.
The Social Hub, founded by Charlie MacGregor, is positioned to expand significantly within the next two years. The brand, which started in 2012, focuses on providing versatile spaces that include hotel facilities, student accommodations, co-working spaces, gyms, and event venues across Europe. Current plans include opening new locations in major cities like Rome, Porto, and a second hub in Florence.
Recognised for its commitment to responsible business, The Social Hub is one of the few hospitality brands in Europe to achieve B Corp certification. This accolade reflects its dedication to social and environmental responsibility, aligning with its growth objectives. The brand’s impact extends to education, with Van der Vleuten teaching at prominent business schools and being acknowledged for her leadership in innovation.
Marion Koopman, the chief operations officer, highlights the importance of Van der Vleuten’s role. Her appointment is seen as pivotal to advancing the brand’s storytelling and commercial strategies across Europe. The objectives include expanding the reach of The Social Hub’s unique hospitality model while fostering community engagement and positive change.
The strategic appointments at The Social Hub signal its ambition to strengthen its market presence and commitment to innovative, responsible hospitality.
