Carousel has undergone significant changes at its leadership level.
- Tom Cummings has been promoted to deputy managing director.
- Rebecca Barnes transitions to a senior board director role.
- Chloe Sharp is now the director of social media.
- These changes come amid a period of expansion and new client acquisitions.
Carousel has announced a reshuffle at the top of its management team. Tom Cummings, who previously served as the agency’s first director of strategy, has been promoted to the role of deputy managing director. This move reflects his critical role in shaping the agency’s client and business strategy over the past two years. His responsibilities will continue to include overseeing major accounts such as People’s Postcode Lottery and managing the agency’s international communications across the UK, US, LATAM, and Australia.
Rebecca Barnes, whose tenure with Carousel spans over twelve years, has been elevated from deputy managing director to a senior board director. Her new role acknowledges her longstanding commitment to the agency, where she will persist in overseeing MGA Entertainment and spearheading new business initiatives.
Chloe Sharp, after five years with Carousel, takes on the role of director of social media. Her promotion recognises her contributions to Carousel’s award-winning social media department, now tasked with steering its future development.
Additionally, Sarah Spencer has been promoted to senior account director due to her successful track record with key clients including Cotton Traders. Amanda Wolstenholme joins as the new financial director, and Emma Pearce has rejoined Carousel as an account director after her tenure at Pukka Teas. Anna Georgieva and Lizzie Agar have also taken up positions as senior account managers.
These strategic promotions and hires follow several significant client wins and project acquisitions, further solidifying Carousel’s market position. The agency’s recent portfolio additions include notable names such as Boxpark, Printworks, Senses Whiskey, and Spotlight Oral Care.
Gawen Higgins, joint managing director at Carousel, commented on the changes, expressing satisfaction with the progress and direction facilitated by these leadership shifts. With over twenty new clients in the past eighteen months, and enduring partnerships with long-term clients, the agency perceives this as one of its most dynamic phases of growth.
The latest leadership changes at Carousel underscore the agency’s strategic focus on growth and adaptation in a competitive market.
