Discover the latest trend in gifting with the launch of exciting event gift cards, perfect for the holiday season.
- In a shift away from material presents, experiences like concerts and festivals are becoming more popular gifts, thanks to new offerings from event platforms.
- As research highlights a rising preference among millennials and Gen Z for experience-based gifts, new ticketing options cater to this trend.
- Gift cards offer dual benefits by enhancing consumer flexibility and providing event organisers with new revenue streams.
- With seamless purchasing and redeeming processes, event gift cards simplify gifting while boosting ticket sales for organisers.
As the festive season approaches, a notable trend is the shift towards gifting experiences rather than physical items. Reflecting this change, a prominent ticketing platform has unveiled gift cards, providing a novel way for consumers to purchase tickets to a variety of events. This initiative aligns with the preferences of modern consumers who increasingly favour experiences over material goods.
Research supports this shift, indicating that a significant majority, particularly millennials and Gen Z, prefer to invest in experiences. These findings reveal that experiences often bring greater satisfaction compared to traditional gifts, aligning well with the gifting strategy of event organisers who now offer gift cards to tap into this trend.
For event organisers, the introduction of gift cards presents a lucrative opportunity to expand their revenue streams. Customers can give these cards to friends, who in turn use them to purchase event tickets, thereby boosting sales and cash flow. This dual benefit underscores the strategic advantage of embracing gift cards in a competitive market.
The timing of this new gifting option is crucial, coinciding with a peak period in holiday shopping. Event organisers are encouraged to promote these cards as ideal last-minute gifts, while also planning for future campaigns. This allows them to engage shoppers during one of the busiest retail seasons and prepares the groundwork for the coming year.
Purchasing and redeeming these gift cards is designed to be straightforward, enhancing their appeal as gifts. Buyers can choose the value, set delivery dates, and send the cards electronically, while recipients can effortlessly redeem them for Skiddle Credits. These credits facilitate easy access to a wide array of events, making the gifting process both convenient and rewarding.
Gift cards are redefining festive gifting, making experience-based presents both accessible and appealing for consumers and organisers alike.
