Fantastic Media has successfully acquired a notable five-figure account with Trojan, a reputed UK bath manufacturer.
- The contract involves a comprehensive marketing brief that includes website development and brand repositioning.
- Trojan entrusted Fantastic Media after a competitive three-way pitch process, emphasising strategic brand understanding.
- The collaboration aims to elevate Trojan’s market presence and expand its reach into new territories.
- Key representatives from both organisations express enthusiasm for the impact this partnership will foster.
Fantastic Media has achieved a significant milestone by securing a valuable five-figure contract with Trojan, a prominent UK-based bath manufacturer. This agreement encompasses a full-service marketing brief that requires the development of a new website and the revitalisation of Trojan’s brand proposition.
Following a competitive pitch involving three agencies, Trojan chose Fantastic Media. David Mosley, Managing Director at Trojan Bathrooms, stated that the decision was made because Fantastic Media “took the time to understand our brand and business to the core in order to create a strategy that will truly make a difference.”
The primary objective of this partnership is to enhance the awareness and revitalise the positioning of the Trojan brand within the competitive bathroom market. As part of the strategy, Fantastic Media will implement an integrated marketing plan to aid Trojan’s expansion into new markets.
Trojan’s win is seen as an exciting opportunity by Fantastic Media. Stefanie Hopkins, Communications Director at Fantastic Media, expressed her excitement, noting, “Our work together will raise the quality and relevance of Trojan’s marketing collateral and communications to deliver a strong brand message and increased market penetration.” The focus will be on delivering impactful results and strengthening Trojan’s market presence.
This strategic alliance stands poised to redefine Trojan’s brand impact, ensuring significant market growth.
