Fifth Ring, a B2B marketing agency, has appointed Jennifer Maclennan as Group Managing Director, signalling strategic growth and expansion.
- Maclennan, with over eight years at the company, steps into a newly created role to guide operational activities and expansion.
- The agency aims to leverage Maclennan’s leadership to strengthen client relationships and explore new markets globally.
- Co-founders Ian Ord and Steve Milne will support Maclennan by concentrating on strategic aspects like revenue growth and brand projects.
- The appointment follows a series of internal promotions, indicating Fifth Ring’s commitment to developing leadership capacity.
Fifth Ring, a prominent B2B marketing agency, has appointed Jennifer Maclennan as its first Group Managing Director. This strategic move underscores the agency’s intent to focus on significant growth and expansion. Maclennan, who has been an integral part of the company for over eight years, brings invaluable experience, having served as the Regional Director for Europe for the past four years.
In her newly established position, Maclennan will assume comprehensive responsibility for operational activities across the agency. Her leadership will be pivotal in maintaining and enhancing client relationships, steering the company into new markets, and addressing emerging operational challenges. Maclennan expressed her enthusiasm, stating, ‘I am truly honoured to take on this exciting new role and continue my journey with Fifth Ring.’
Maclennan’s role is set against the backdrop of Fifth Ring’s headquarters in Aberdeen, with additional offices situated in Singapore and Houston. Her appointment is part of a broader effort to reinforce the agency’s international presence and client engagement. Founder Ian Ord will channel his focus towards global revenue growth, international expansion, and strategic acquisitions, while Group Director of Strategy, Steve Milne, will lead brand-driven projects.
The promotion of Maclennan follows other significant internal advancements, including Sarah Gray’s elevation to Head of Client Services and Dr Chloe Hodge to Head of Brand. These appointments reflect Fifth Ring’s strategic foresight to expand their senior leadership team to accommodate the complexities of a growing business.
Ian Ord commented on the agency’s progress, ‘We’ve enjoyed spectacular growth over the past few years… Jennifer’s promotion will increase our leadership bandwidth, ensuring we can continue building on our success.’ With a keen eye on international expansion through organic growth and acquisitions, Fifth Ring is poised to diversify its client portfolio and attract new talent.
The strategic appointment of Jennifer Maclennan as Group Managing Director highlights Fifth Ring’s commitment to growth and international expansion.
