First Event has strengthened its leadership team by appointing three new directors to drive the company’s growth and innovation.
- Samantha Ambler joins as People Director, bringing significant experience in HR and business leadership across various sectors.
- Dan Walker is appointed as Director of Experiences, tasked with enhancing creative and innovative brand engagements.
- Claire Knox takes on the role of Director of Marketing and Communications, aiming to bolster First Event’s market positioning.
- The leadership restructure reflects First Event’s commitment to evolving its business strategy and enhancing its service offerings.
First Event has announced strategic changes within its leadership team by appointing three directors, each bringing unique expertise to propel the company’s growth trajectory.
Samantha Ambler, newly appointed as People Director, joins the board with an impressive background in human resources and business leadership. Her experience spans multiple sectors, including banking, energy, and technology. Ambler is set to spearhead First Event’s people strategy, focused on attracting and nurturing talent, enhancing employee engagement, and fostering a culture of innovation and collaboration.
Dan Walker steps into his new role as Director of Experiences, bringing his recent experience from Emota, where he served as Director and Head of Meetings and Events. Walker’s focus will be on driving innovation within the creative, audiovisual, and digital departments, using his expertise in intelligent creativity to deliver memorable brand experiences for clients.
Claire Knox comes on board as Director of Marketing and Communications. Having previously held the position of Marketing Director at integrated agency Jaywing, Knox brings 25 years of experience in marketing and communications. Her main objective is to strengthen First Event’s positioning as a comprehensive event agency that offers end-to-end services in strategy, design, creative, technology, and logistics.
Adele Woods, Chief Operating Officer at First Event, expressed her confidence in the company’s progressive vision and ambition for growth. “First Event has and always will be, a progressive and forward-thinking business at the forefront of the events industry, built around our brilliant people and great culture.” Woods highlighted the importance of consolidating strong leadership as the company embarks on its next phase of growth.
The appointment of these directors underscores First Event’s commitment to innovation and leadership in the events industry.
