The UK government remains committed to a 2025 ban on junk food advertising, reinforcing earlier commitments.
- This ban will target ads on TV before the 9pm watershed and near schools, aiming to combat child obesity.
- Originally proposed by the Conservatives, the Labour government now confirms the ban’s October 2025 implementation.
- Local health authorities and public bodies welcome the ban as a step towards healthier future generations.
- The new restrictions will include specific guidelines on what constitutes ‘less healthy’ food products.
In a significant move to tackle child obesity, the UK government has confirmed it will implement a ban on junk food advertisements on television before the 9pm watershed and in proximity to schools by October 2025. The decision aligns with earlier commitments made under the Conservative government, despite initial delays to allow industries time to adapt.
This legislation is seen as a positive step by local government health authorities who are keen to address public health challenges. Childhood obesity is recognised as a major public health challenge. Cllr David Fothergill, chairman of the Local Government Association’s Community Wellbeing Board, expressed approval of the government’s actions, stating the importance of a comprehensive approach to obesity, involving not just advertising restrictions but also community support and investment in health programmes.
The Royal Society for Public Health has echoed this support, describing the ban as a vital measure for fostering a healthy environment for children. Simon Dixon, head of policy at RSPH, highlighted the importance of prioritising childhood nutrition as key to creating a brighter future for the upcoming generations.
The proposed ban involves a two-stage approach to determine which products are deemed ‘less healthy’. Initially defined as items high in fat, salt, or sugar, the government intends to offer clearer guidance following consultations. This will help clarify the product categories affected by the ban. Notably, certain items such as baby formula and medicinal drinks will be exempt.
In ensuring clarity around the new regulations, the government has also announced a forthcoming four-week consultation to address how these restrictions will apply to Internet Protocol Television (IPTV). Health Minister Andrew Gwynne has committed to this consultation to refine the application of these rules across digital platforms.
The upcoming ban represents a key step in addressing childhood obesity, with broad support from health leaders.
