Havas Red has taken on the ambitious task of launching Piper-Heidsieck’s new campaign, ‘Twist the Script’, promising to highlight the brand’s storied history.
- ‘Twist the Script’ delves into Piper-Heidsieck’s unique narrative of defying convention, including its ties to Hollywood and historical milestones.
- Managing Director Nigel Hughes expresses excitement as Havas Red collaborates with this renowned champagne house.
- The campaign, featuring vivid imagery by Miles Aldridge, has already made its mark in Brooklyn, spearheaded by Havas Play in the U.S.
- With the campaign now live, Havas Red UK leads influencer and press activities in support of the campaign.
Havas Red has taken the reins for Piper-Heidsieck’s newest advertising initiative, ‘Twist the Script’. This campaign aims to bring to light the fascinating stories that have defined the brand’s legacy. These tales range from its innovative methods during the prohibition era to its iconic link with Marilyn Monroe.
Nigel Hughes, Managing Director of Havas Red, expressed a long-held admiration for Piper-Heidsieck, stating, ‘Piper-Heidsieck is a brand we have coveted for many years, and we are thrilled to have the team on-board as a client’. His enthusiasm underscores both the challenge and opportunity of pushing creative boundaries alongside a brand with such a rich history.
The campaign is visually striking, featuring imagery by esteemed photographer Miles Aldridge. A striking mural has been unveiled in Brooklyn, New York, as part of this creative venture. This visual aspect is the result of efforts from the Havas Play team based in the U.S., who have been instrumental in bringing this vision to life.
In the UK, Havas Red has been tasked with orchestrating influencer engagement and managing the press office to bolster the campaign’s reach and impact. Their efforts are crucial in shaping the campaign’s narrative and ensuring its message is conveyed effectively across multiple platforms.
Sandrine Pietrement, Global Brand Director for Piper-Heidsieck, commented on the collaborative nature of the endeavour, “The launch of our ‘Twist the Script’ campaign follows months of exciting preparation behind the scenes, and we are pleased to be working with Havas to bring this to life.”
The ‘Twist the Script’ campaign by Havas Red promises to elevate Piper-Heidsieck’s story through innovative and engaging storytelling.
