The 2024 Google Year in Search lists have been released, spotlighting notable figures and trends.
- Teen darts sensation Luke Littler was named the most-searched athlete in the UK, surpassing well-known sports figures.
- Oasis’s anticipated reunion tour stirred significant interest, leading to high search activity about ticket purchases.
- North West drama productions had a strong presence in top TV search trends, showing regional cultural impact.
- Popular searches highlighted current social and political issues, including UK electoral processes and major events.
Luke Littler, a 17-year-old darts prodigy, has made a remarkable impression by being named Google’s most-searched athlete in the UK for 2024. His popularity even eclipsed renowned Olympians and Premier League stars such as Simone Biles and Jude Bellingham. Littler expressed his amazement at being ranked alongside significant public figures, noting it as a ‘proud moment’. A plaque shaped like a dartboard now stands at his Warrington home, symbolising his achievements.
In 2024, the comeback of Oasis brought a wave of curiosity, as reflected in online searches. “How to get Oasis tickets” emerged as the second most popular “How to” query in the UK. The Gallagher brothers topped the musicians’ search list, indicating substantial public interest in their reunion.
Television productions from the North West have captivated audiences, with shows like Scottish black comedy ‘Baby Reindeer’ and crime drama ‘Fool Me Once’ achieving top rankings in TV-related searches. Stars from these shows, including Richard Gadd and Michelle Keegan, were also among the most-searched people, further cementing their influence.
The broader search trends of 2024 mirror current societal interests and events. The ‘Euros’ headed the list of general search terms, with many people asking, “When is the Euros final?” Similar spikes in search queries were seen around the Olympics and the UK general election, highlighting significant public engagement with these topics.
In sports and entertainment, ‘How to’ search patterns indicate a widespread curiosity about cultural and civic participation. Beyond Oasis, searches such as “How to vote in the UK” and “How to watch the Olympics” show a public keen on engaging with both national events and global spectacles.
The 2024 Google Year in Search highlights an array of interests shaping public curiosity and engagement today.
