Smyths Toys releases their anticipated 2024 Winter catalogue, showcasing new ‘Hero Products’ with HUB’s creative expertise.
- HUB, an integrated agency, provided full-page creative and lifestyle photography for Smyths Toys’ catalogue.
- Key products featured include Disney’s Stitch, Flybar Bumper Cars, and innovative robotic toys.
- The agency executed the project swiftly, completing it in 10 weeks from storyboard to final edit.
- HUB’s work extended to product videos for online listings and European TV advertisements.
Smyths Toys has launched its eagerly awaited 2024 Winter catalogue, crafted with the creative input of the integrated agency HUB. This collaboration has brought to life several ‘Hero Products’ that are central to the catalogue’s appeal.
HUB took charge of delivering full-page creative and lifestyle photography, which highlight products such as the Real FX Disney Stitch, Flybar 6V Racer Bumper Cars, Ziggy the Robo Dog, and Robo Kombat Tornado Battle Robots. The agency’s expertise in art direction has ensured these must-have toys are attractively presented.
The production process involved a detailed storyline, incorporating eight different set-ups and 13 child models. Remarkably, the entire project, from initial creative brief to final edits, was accomplished within a span of just 10 weeks. This efficiency underscores HUB’s capability in handling large-scale creative briefs.
Beyond the catalogue, HUB also created product videos designed for online listings and TV advertising. These campaigns are active across central Europe, enhancing the visibility of Smyths Toys’ products to a wider audience.
Managing Director Helen Hudson expressed her enthusiasm, noting the fun and satisfaction derived from the project. She highlighted HUB’s in-house studio capabilities and experience in retail catalogue production as key factors in their successful partnership with Smyths Toys. The images and videos not only meet but elevate the standards expected by the brand, standing alongside those of renowned suppliers.
Smyths Toys has ensured that the 2024 Winter catalogue, filled with vivid imagery and compelling product presentations, is available both in stores and online.
HUB’s expertise and swift delivery have effectively elevated the Smyths Toys Winter catalogue, enhancing its market appeal.
